From the very early days of cinema, all manner of cars have featured on the silver screen. Audi, though, seem to have stolen a march and appeared in some modern-day classics. Here, we examine Audi’s relationship with the big screen.
Fifty Shades of Grey Trilogy
E.L. James’s books which made the transition to the cinema follow the passionate relationship between businessman Christian grey and student Anastasia Steele. The series feature the German vehicle prominently.
The vast number of appearances by Audi came thanks to the partnership they’d entered into with Universal. That said, we are confident Audi will have been chuffed with their decision to enter into business with the film producer, considering the movies have successfully topped $1billion in the box office.
Fifty Shades of Grey, the first movie in the three-part series, includes a cameo appearance from big names such as the Audi S8 D4, an R8 Spyder, and a 2017 S7. In the sequel Fifty Shades Darker, a set of Audi Q7 cars and an A3 took centre stage, with both the R8 and Q7 returning for Fifty Shades Freed.
If we weren’t to mention the Fast and Furious group of films when discussing Hollywood’s connection with the automotive industry, then there would be something wrong. After all, this is a series which features street racing, heists and espionage using all manners of vehicles and has so far spanned eight main series entries and two additional short films — grossing in excess of $5 billion to date!
However, let’s turn our attention to the main film block — 7 to be exact. In the early moments of the film, which featured one final appearance from the series regular, Paul Walker, who was tragically killed in a car crash while Furious 7 was being filmed, the Audi R8 made an appearance. A movie that clutched at the heartstrings of all those watching included the Audi in a battle against a classic Plymouth Barracuda.
Mission: Impossible II
Reverting back almost 20 years to the turn of the millennium and Tom Cruise was stepping into the role of Ethan Hunt once again. Meanwhile Audi were preparing to place Nyah Nordoff-Hall, the nemesis of the character played by Tom Cruise, in one of their cars. Hunt is behind the wheel of a Porsche Boxster and Nordoff-Hall tries to hold him off while driving an Audi TT — suffice to say that the pursuit between the two German-made cars into oncoming traffic is filled with nail-biting and edge-of-your-seat drama!
Although the most recent film in the series, Mission: Impossible – Fallout is still pretty fresh in all our memories; we’re recommending whipping out the DVD player and grabbing some popcorn to indulge in some quality German engineering.
The Marvel films
Considered by many to be one of the most successful film franchises of all time, Marvel Cinematic Universe is gigantic across the globe. With 23 films released to date, a total of $22.58 billion at the box office, and more movies still to come, things can only get better — including the upcoming release of Black Widow, featuring Scarlet Johansson and Robert Downey Jr.
The Marvel series, for fans of the automotive industry and the fantasy world, offers countless positives — a chance to see some of your favourite superheroes in action, while getting the opportunity to admire a collection of stunning Audis. In each of the standalone Iron Man films, at least one Audi has featured. A 2007 R8 and S5 B8 can be found in the first movie, a 2009 A8 LD3 and 2010 R8 Spyder are spotted in the sequel, and a 2012 S7 and R8 e-tron both feature in Iron Man 3. The R8 e-tron also turned up at a VIP screening of Iron Man 3 at London’s Leicester Square a few days before the movie’s general release!
A large number of Audi’s featured in Captain America: Civil War. Within its two hours and 27 minutes runtime, you can see the 2017 Audi R8 V10 Plus, the 2017 SQ7, the 2017 A4, the 2016 A7 Sportback and even the Audi prologue concept car — a vehicle hailed as “a ‘signature car’ for Audi” by Prof. Dr. Ulrich Hackenberg, Board Member for Development at Audi.
However, the Marvel guys weren’t finished there. Be on the lookout for an Audi R8, A6 Hybrid and A3 as you watch the excitement unfold in Avengers: Age of Ultron. Plus, there’s an Audi TTS Roadster, R8 Spyder, Q7 and A8 during Spider-Man Homecoming — the first standalone film by our favourite web-slinger since he became involved in the Marvel Cinematic Universe.
Outside of the Cinematic Universe group, some of your favourite superhero figures have been adapated into film and also featured the help of Audi on the way. An R8 Spyder features in The Wolverine — the titular protagonist’s actor Hugh Jackman even turned up at the London Leicester Square premiere of the film in the same car — and an A8 plays a role in the 2015 big screen edition of Fantastic Four.
When looking at the range of aforementioned films, one common theme is the fact these are all cars which we can expect to see on the roads every day. I, Robot however, offered viewers a window on the future, with car enthusiasts given the opportunity to see what Audi cars may look like in the year 2035, to be exact. Labelled the Audi RSQ, this vehicle was the first time Audi had ever designed a car that was specifically developed to be used in a Hollywood motion picture.
Autonomous driving was in full flow within the movie — a potential visionary for the future of motoring. The vehicle allowed Will Smith’s Chicago police detective character Del Spooner to press a button to enable the car to take control of the driving.
Thanks to balls instead of wheels on the RSQ, sideways driving could be achieved. However, the typical single-frame grille and the presence of those four instantly recognisable silver rings let viewers clearly know that this car was without question an Audi.
This piece was created by UK dealer Vindis, who offer an Audi service plan.
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