Aberdeen Football Club has announced an innovative new partnership with local brewery, Fierce Beer.
This collaboration will see the renovation of the iconic Gothenburg Lounge, transforming it into a modern offering that celebrates the club’s hugely successful 1983 season, while renaming it the Fierce Beer 1983 Lounge.
In 1983, Aberdeen FC achieved a historic treble, winning the European Cup Winners’ Cup, the European Super Cup, and the Scottish Cup. This unique accomplishment will be commemorated through the reimagining of the former Gothenburg Lounge, creating a dynamic and inviting space for fans to relive and celebrate the glory of that iconic year.
The centrepiece of this partnership is the creation of a specially crafted lager range named “1983.” These new 4.2% & 0.5% Alcohol-Free beers, developed in collaboration with Fierce Beer, are designed to honour and celebrate the successes of that unforgettable year. The “1983” lager promises to deliver a premium and enjoyable experience for fans, merging the rich history of Aberdeen FC with the innovative brewing expertise of Fierce Beer.
Subscribe to our daily newsletter
Why? Free to subscribe, no paywall, daily business news digest.
Commenting on this new partnership, Robbie Hedderman, commercial director of Aberdeen FC, said: “We are delighted to partner with Fierce Beer to bring a new and modern twist to what was formerly known as the Gothenburg Lounge.
“The Fierce Beer 1983 Lounge and the special edition beer collaboration not only honours our historic year in 1983 but also provides our fans with a premium matchday experience that celebrates our club’s rich heritage. The creation of the ‘1983’ lager is a fitting tribute to one of the greatest years in Aberdeen FC’s history.”
Craig Cargill, sales manager of Fierce Beer, shared his excitement about the partnership, adding: “As a local brewery, Fierce Beer is delighted to be working with Aberdeen FC to deliver a fun and premium hospitality experience for its fans.
“From the very first conversation our mission was to keep the heart and soul of that famous night in Gothenburg and incorporate it into a new premium look lounge that compliments both AFC and Fierce Beer, and we hope we have achieved that.
“The 1983 season is a monumental part of the club’s history, and we are proud to craft a lager that celebrates such a remarkable achievement. We look forward to fans enjoying ‘1983’ and to the new Fierce Beer 1983 Lounge becoming a beloved part of the matchday experience at Pittodrie”
The Fierce Beer 1983 Lounge and the “1983” lager range was officially unveiled at an event providing Aberdeen FC fans with a new and exciting way to celebrate the club’s storied past while enjoying the present.
