BrewDog, once hailed as the trailblazer of the UK craft beer revolution, has suffered a dramatic setback with its beers now removed from approximately 1,860 pubs across
Britain over the past two years. Confidential industry data reveals that the brewer’s presence has shrunk by over a third, representing a significant blow for the embattled company.
Its flagship Punk IPA has taken the biggest hit, disappearing from 1,980 pubs – a 52.3% drop in distribution – as pub chains and large corporate owners opt to replace BrewDog’s offerings with rival brands such as Camden Town and Beavertown.
Insiders within the pub trade have described BrewDog’s loss of taps as “like you wouldn’t believe”, signalling a widespread shift away from the brand among both licensees and drinkers.
As reported by the Telegraph, this collapse in distribution coincides with a turbulent period for BrewDog, marked by substantial financial losses and damaging allegations concerning a “toxic” workplace culture.
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The company responded last month by shuttering ten of its own branded bars nationwide, including its flagship location in Aberdeen, having deemed them no longer “commercially viable”.
The pressure is now on BrewDog chief executive James Taylor to stem the decline and steer the firm back toward stability.
With major pub chains withdrawing support and customers gravitating to alternative brews, BrewDog finds itself at a crossroads, striving to restore its reputation and commercial appeal amid mounting challenges.
