Loganair, the UK’s leading regional airline, has appointed celebrated Scottish chef Tony Singh MBE as its first-ever Brand Ambassador.
Born and raised in Leith, Edinburgh, Tony is a second-generation Scottish Sikh whose career spans acclaimed restaurants, television appearances, and entrepreneurial ventures.
Renowned for his innovative fusion of Scottish and Asian flavours, Tony is widely recognised for his culinary expertise and his work promoting Scottish culture and supporting local communities – values that align with Loganair’s focus on regional connectivity and community engagement.
In his role as Brand Ambassador, Tony will work with Loganair to promote the airline across the UK. Through campaigns, events, and collaborations, he will help spotlight the diverse cultures, flavours, and communities served by Loganair’s growing network, from city hubs to remote destinations.
Luke Farajallah, CEO at Loganair, said: “Bringing Tony Singh on board as our Brand Ambassador strengthens Loganair’s profile and reach across Scotland and the UK. His high public profile and expertise in celebrating regional culture provide us with a platform to engage with new audiences, support regional initiatives, and enhance our campaigns and events.
“This partnership will help us communicate what makes Loganair unique and reinforce our commitment to connecting communities across the country.”
Tony Singh MBE said: “Celebrating local flavours and communities has always been central to what I do, from the ingredients I use to the people I work alongside. That’s why I’m thrilled to be partnering with Loganair, the UK’s leading regional airline. It’s a fantastic opportunity to shine a light on the incredible food, culture, and stories that make each part of the UK so unique.
“I’m really looking forward to working together on projects that connect people, champion regional identity, and highlight the amazing talent and traditions found right across the country.
Tony’s appointment marks a strategic step for Loganair as it seeks to strengthen engagement with passengers and communities. The partnership will include initiatives designed to promote local heritage, support regional travel, and showcase the airline’s role in connecting communities across the country.
It is also hoped that he will help introduce the airline to new audiences as it continues to grow across the UK. Loganair recently announced an expansion of its services at Manchester Airport and next year will establish its 10th regional base in Southampton.
In July 2025, the airline celebrated carrying 7.5 million customers since 2017.
You Might Also Like:
Tony Singh brings together top Scottish food and drink brands at BBQ event in Glasgow
Scottish whisky bottler debuts into US market with new brand ambassador
Top Scottish Chef joins Largo Leisure Holidays to inspire guests on their self-catering holidays
Andy Murray revealed as new Walker’s Shortbread brand ambassador
Earlier this year, Loganair was ranked second in the Which? annual customer survey of short-haul airlines, achieving a 72% customer score. The airline received a five-star rating for customer service and four stars for booking, boarding, and cleanliness.
Additionally, the airline was named the most punctual for UK arrivals and departures in Q2 2025 by the UK Civil Aviation Authority, with 86% of its flights arriving and departing on time.
Customers flying with Loganair benefit from a 21kg total luggage allowance as standard and convenient connections to the wider UK through the airline’s growing network and partner carriers.
