Walker’s Shortbread, a family-owned and operated business with over 128 years of heritage, is bringing a touch of joy to Easter celebrations with the launch of its new Original Shortbread Eggs Mini Bags.
Crafted in the Scottish Highlands, The Walker’s Shortbread Eggs Mini Bags feature bite-sized, Easter egg-shaped pieces of the brand’s signature all-butter shortbread. Staying true to Walker’s time-honoured family recipe, these treats are made using four ingredients: flour, butter, sugar, and a pinch of salt. Combining unmatched quality with enduring craftsmanship, these buttery delights are a perfect companion for celebrating the season with loved ones.
The Original Shortbread Mini Eggs are thoughtfully tailored to capture the joy of Easter and are widely available at an RRP of £2.65 (125g pack) through Walker’s online store, select Scottish retailers, and wholesale distributors.
Bryony Walker, Commercial Director, at Walker’s Shortbread, said: “Easter is rooted in togetherness and tradition, and we’re delighted to offer a product that embodies both. Our Spring Mini Bags celebrate the timeless craft of Walker’s Shortbread while introducing a fresh, modern twist that perfectly captures the season.
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“It is our pleasure to introduce this delicious treat to our customers. Perfect for those looking for an alternative to chocolate, we hope it becomes a new favourite for savouring life’s special moments this spring.”
Easter continues to be a key period for sweet treats, with shortbread sales seeing a notable 23% uplift during the period as consumers increasingly seek Easter-themed options. With its premium quality and vibrant packaging, Walker’s Spring Mini Bags are perfectly positioned to capture attention from shoppers and retailers alike. Ideal for gifting, sharing, or enjoying on the go, these treats offer a versatile and delightfully indulgent option for celebrating spring.
With sweet treat sales seeing a 161% uplift across the category during Easter, Walker’s Shortbread continues to lead the way in offering premium, seasonal products to capture the attention of both shoppers and retailers.
