Premium meat supplier Ayah Halal is reporting significant growth in demand from health-conscious and fitness-focused consumers across the UK, as protein-rich diets and home cooking trends continue to shape the post-pandemic food landscape.
The Leeds-based company, known for providing grass-fed halal meat to restaurants, has recently expanded into the retail market through nationwide online delivery and selected Abu Bakr Supermarket stores. The move marks a shift in strategy towards direct-to-consumer retail, reflecting wider changes in how Britons buy and prepare meat at home.
Managing Director Hamza Hussain said the expansion came in response to “clear demand for restaurant-standard halal meat from consumers who are more informed about nutrition and sourcing.” He added that customers are increasingly interested in products that are both high in protein and responsibly produced.
Ayah Halal’s offering includes cuts tailored to meal prep and performance nutrition – from lean chicken breast and grass-fed beef to marinated kebabs designed for convenience. Its products, all HMC-certified, aim to combine nutritional quality with assurance of halal integrity and traceability.
The company’s shift into e-commerce aligns with broader market trends. The UK halal meat sector, valued at around £1.7 billion, is forecast to reach £2 billion by 2028, supported by rising consumer focus on ethical sourcing, health, and convenience. At the same time, increasing numbers of shoppers are seeking protein-dense foods suited to active lifestyles.
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By widening access beyond the restaurant trade, Ayah Halal is positioning itself within a competitive but fast-evolving market — one where dietary awareness, digital accessibility, and cultural identity increasingly intersect in how consumers approach food at home.
More information is available at www.ayahhalal.co.uk.
