Fierce Beer, the multi-award-winning Scottish brewery, is launching a new range of ‘Beer Coolers’, the perfect Summer refresher, available online from 24th & in bars from 25th July:
- Fierce Lemonade is pink, hazy & crisp with flavours of zesty citrus & tart raspberry
- Fierce Iced Tea is brewed with real tea leaves & a twist of lemon – dry, light &
refreshing - Fierce Cola is packed with cherry & natural cola flavours – fruity, juicy & fun
Served best ice cold with garnish, the Fierce Lemonade pairs perfectly with fresh raspberries; the Fierce Iced Tea with sliced lemon; the Fierce Cola with pitted cherries!
The Beer Coolers are inspired by global trends moving towards more accessible beverages, with a target market sitting between craft beer & RTD drinker.
Those who want flavourful refreshments that aren’t bitter, but are also not overly sweet.
Fierce Beer Coolers are brewed at Fierce HQ in Aberdeen with pure Scottish water, malted barley, a hint of hops, and natural flavourings. Plus, like the Fierce Beer Year Round range, they’re gluten-free and vegan!
Dave Grant, Found & MD of Fierce Beer, said: “We have been looking to access this market for some time after closely following trends in USA and emerging markets including RSA.
“We have been trial-testing some fruit-based beers, and also a Cherry Cola Sour recently that were very well received.
“These Beer Coolers are light, flavour-packed and refreshing. Like beer, but cooler.”
Launching at the perfect time for the height of Summer, the three new additions are sure to make a big splash in the sparkling alcoholic drinks pool. Available via their online shop as an individual can or in various mixed packs, and also on draft across the Fierce bars in Aberdeen, Edinburgh & Manchester.
