Glasgow shoppers queued round the block on Friday 12 December as McGhee’s Bakery and cult Scottish café Auld Hag handed out hundreds of free festive rolls in the city centre.
For one day only, the Auld Hag x McGhee’s van parked up outside The Social Hub from 12pm, serving the limited-edition Christmas roll, with turkey square sausage, Ayrshire bacon and cranberry hot sauce packed in a classic McGhee’s crispy roll.
Auld Hag’s Glasgow pop-up doubled as a homecoming for founder Gregg Boyd and a festive thank you to the city’s Christmas shoppers and workers from McGhee’s as the family bakery approaches its 90th birthday.
Gregg Boyd, founder of Auld Hag, which has a café in London and recently launched an Edinburgh pop-up, said: “There’s nothing quite like the energy of Glasgow at Christmas.
“To bring Auld Hag home for a day and see people sprint over the road for a roll was magic.
“Glasgow folk really know a good roll and after today, I reckon we can say it’s the best Christmas piece this season.”
Russell McGhee, operations director at McGhee’s Bakery, added: “We wanted to bring a bit of festive fun to the city and say thank you to Glasgow as we head towards our 90th birthday.
“Seeing people queue up for a McGhee’s roll never gets old, and this Christmas Roll really is something special!”
With Christmas shoppers filling the streets, the van quickly drew a crowd, with rolls disappearing fast as people grabbed a hearty bite between gift runs and office parties.
Scotland’s local baker McGhee’s launched the partnership ahead of its 90th birthday celebrations, which begin next year.
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What started as a small shop in Maryhill in 1936 is now one of the country’s most chosen brands, coming in second place in the 2025 Brand Footprint report by Worldpanel by Numerator, just behind Irn Bru.
To find out more, visit mcgheesbakery.co.uk.
