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Inspiring seminar schedule for Leisure Food & Beverage Expo

Image from Scotland's Trade Fairs

ORGANISERS of Leisure Food & Beverage Expo on November 2 and 3 have revealed details of this year’s speaker schedule which covers a huge range of topics of interest to owners and managers of leisure businesses.

Held at NEC Birmingham, Leisure Food & Beverage Expo is an unmissable opportunity to explore business development opportunities with more than 250 exhibitors and 150 expert speakers. The event runs alongside three other shows organised by Agriconnect – Farm Business Innovation, Holiday Park & Resort Innovation and Family Attraction Expo. The acclaimed speaker programme is available to visitors to all four events.

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This year’s programme includes Matt Drew, National Trust’s Head of Food and Beverage, who will discuss how his team built a food strategy around experience, purpose and provenance. He will explore the building blocks of the Trust’s food and beverage operations over the past decade and its vision for the future to become a business that speaks to its audiences about nature, beauty and history.

“I’ll be sharing statistics to myth bust what you thought you knew about the Trust’s cafes and tea-rooms. I will discuss the evolution of our food and drink operation, in particular, how we’ve managed to integrate a commercial business into such a large, multi-faceted organisation with a clear purpose and responsibility.

“Our business is unique, which brings with it opportunities and challenges. The greatest difference compared to purely commercial organisations is that income from our food outlets stays in that location. I’ll centre my session around the long-term F&B vision and how that plays into the strategic priorities for the Trust.”

Representatives from food and beverage businesses, including Fen Farm Dairy, The Ice Cream Farm, Astley Vineyard and Denstone Hall Farm Shop, will also share their success stories and tricks of the trade.

Beth Heath of Shropshire Festivals will talk through her secrets to running successful events. Her four festivals including Shropshire Food Festival and Shropshire Oktoberfest attract around 90,000 visitors each year.

“We are delighted that we have secured such an impressive line-up of speakers for this year’s show,” says Nichola Bell, Head of Events for Agriconnect. “Whatever your business interest and whatever stage or size your enterprise currently is, there is something to help and inspire you at Leisure Food & Beverage Expo.”

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