Independent Edinburgh marketing communications agency Multiply has been appointed as the new marketing partner for Scotland Food and Drink, following a competitive pitch process.
Multiply was chosen as the creative agency by Scotland Food & Drink and will be developing a broad range of creative and marketing activities.
The aim of this partnership is to elevate the profile of the brand, and to continue to empower the food and drink businesses in Scotland to achieve their full potential.
Emma Strain, Client Services Director at Multiply said: “Scotland’s food and drink industry is one of the most dynamic and celebrated in the world, and we are thrilled to be working with Scotland Food and Drink as their creative agency.
“We are lucky to work with many other amazing Scottish food and drink brands, including Quality Meat Scotland, Loch Lomond Group and C&C Group, and are excited to apply our knowledge and expertise to amplify Scotland Food and Drink’s creative offering.”
Janice Macgregor, Head of Brand & Communications at Scotland Food & Drink said; “We’ve chosen to partner with Multiply due to their deep understanding of the food and drink market and their impressive track record. We look forward to working with the team as we move Scotland Food & Drink’s marketing strategy onto the next chapter.”
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The partnership, which will start immediately, will focus on marketing Scotland’s rich food heritage, innovation, and sustainability initiatives, ensuring that the country’s food and drink producers receive the recognition they deserve on the global stage.
Multiply, known for its strategic, brand-led approach, has a strong track record of delivering successful activations across the full marketing funnel.
For further information, please visit www.multiplyagency.com
