Glasgow, June, 2024 – Panther M*lk, the ground-breaking oat milk ready-to-drink cocktail, proudly unveils its all-new bottle design and an extended range of flavours, featuring Panther M*lk Crema, Rosa, Cafe, and Menta. The launch will further cement the brand’s appeal amongst young drinkers who seek products created with sustainability and the environment in mind, but at no cost to quality, flavour, and pleasure. Panther M*lk stands for good times without causing harm to the planet, with a commitment to sustainability, gluten-free and vegan ingredients.
Crafted to embody the essence of Panther M*lk’s enigmatic allure, the new matte black bottles boast a range of modern features while staying true to their Spanish roots with their distinctive standout shape. The 50cl sleek black bottle is a new design and construction, using fewer raw materials in manufacturing and transportation. The eco-friendly label is laser printed with non-polluting ink, featuring an elegant panther and butterfly basking in the radiant glow of the sun.
Each core flavour of Panther M*lk is distinguished by its vibrant colour palette:
- Crema: A silky, smooth, and creamy cocktail with hints of vanilla, caramel, and warming spice. Made with a secret blend of premium spirits and oat milk.
- Rosa: A fruity, vibrant, and fun cocktail mixing Panther M*lk’s secret blend of premium spirits and oat milk with added notes of ripe strawberries.
- Cafe: The purrfect pick-me-up cocktail mixing Panther M*lk’s secret blend of premium spirits with oat milk and warm roasted coffee.
- Menta: A fresh and cool cocktail mixing Panther M*lk’s secret blend of premium spirits with oat milk and added notes of peppermint.
In addition to the captivating new bottle design, Panther M*lk introduces an expanded range of flavours, each crafted with the same attention to detail and passion that defines Panther M*lk. From creamy Crema to invigorating Menta, there’s something for every palate to enjoy.
Panther M*lk delivers a simple yet elegant cocktail straight from the bottle or as a premium shot, backed by consumer research that shows the significant impact of plant-based milk on the dairy industry, a global trend increasingly relevant to alcoholic brands.
According to recent data, 62% of UK adults have purchased plant-based dairy alternatives, with the 18 – 35-year-old group driving this surge, with 4 in 10 purchasing regularly. Globally, the dairy-free cream liqueur market was valued at $1.5 billion in 2021 and is estimated to reach $4.2 billion by 2031, growing at a CAGR of 10.8% from 2022. The production of oat milk leads to 80% fewer greenhouse gas emissions, uses 60% less energy than cow’s milk, and ten times less water than cow’s milk. Taste was the prominent driver in consumer purchasing and this is certainly an area where the Panther M*lk range is second to none.
The ‘Leche De Pantera’ cocktail, adored historically, now firmly lands in the 21st century. The brand’s inception was inspired by these clandestine origins, echoing the hedonistic spirit of 1920s Spain, but has now become a beacon for a new generation of conscious social disruptors, offering a fresh take on cream liqueurs.
“This is a landmark moment for the brand. These changes further build our credibility and appeal amongst young consumers, whilst also allowing us to deliver a price point in on and off trade that makes the brand much more accessible to trade.” says Paul Crawford, Founder of Panther M*lk. “Panther M*lk brings the good times responsibly, delivering guilt-free indulgence to a generation of drinkers who have come to expect brands to put the planet ahead of profit.”
“We wanted our bottles to reflect the essence of Panther M*lk – stealth, elegance, and the thrill of discovery,” explains Prerna Menon, Head of Brand.
Panther M*lk’s new bottle design and expanded range are set to captivate consumers in Scotland and beyond, inviting them to embrace the spirit of the Panther, escape and indulge in the thrill of discovery.
