As the days grow shorter and the weather turns blustery, Halloween looms just around the corner, bringing with it a surge in demand for spooky treats and ghoulish goodies.
Retailers of all sizes are capitalising on this trend, dedicating significant shelf space to Halloween-themed products that appeal to consumers’ appetite for the macabre.
Halloween has evolved from a simple holiday into a major retail event, with consumers eagerly seeking out products that embody the spirit of the season.
Ghosts, goblins, werewolves, zombies, and witches are no longer relegated to costume shops but have found their way onto supermarket shelves in the form of themed snacks and treats.
One company tapping into this growing market is Popcorn Kitchen, with their innovative ‘Scary Eyes’ home popping kit.
This product exemplifies the trend towards interactive and customisable Halloween treats, offering consumers the opportunity to create their own “gloriously ghoulish snacks” at home.
As with all the home popping kits from Popcorn Kitchen, Scary Eyes has been created specifically to
ensure ‘pure popcorn happiness’ befitting of any high-brow Halloween gathering or Big Night In, with
enough gourmet corn kernels, Belgian chocolate buttons and foil-wrapped, milk chocolate eyeballs to
create 14 servings.
Louise Webb, founder of Popcorn Kitchen, notes that themed gifting is becoming an increasingly important component of their product line.
While Christmas remains the dominant gifting season, Halloween is rapidly gaining ground.
She said: “Themed gifting is a growing component within the wider Popcorn Kitchen offer, a prolific snacking sub-category that has been growing exponentially year on year.
“Many like us recognise popcorn as the last word in indulgent sharing snacks, making it
the perfect ‘hero’ ingredient for any ‘freshly make at home,’ snacking feast.
“Naturally, Christmas will continue to rule the roost when it comes to gifting interest, but there’s no escaping the simple truth that Halloween is catching up fast!’
As the holiday approaches, stores filled with spooky treats and eerie delights will beckon to consumers, promising a season of frightful fun and indulgent snacking.
