As demand for better-for-you beverages continues to rise, the category remains fragmented, with many brands focusing on a single functional benefit such as energy, hydration or collagen support.
vybey aims to challenge that model by combining multiple need states into one daily drinking ritual. Its Collagen + Energy range brings together energy, focus, collagen support and light hydration in a single product, designed to reflect the fast-paced routines of modern consumers balancing work, exercise, recovery and social lives.
Available in Mixed Berry and Lemon & Lime, each lightly carbonated drink contains 8g of collagen protein, 75mg of natural caffeine, Lion’s Mane, L-theanine, magnesium and electrolytes.
Manufactured in the UK, the range is positioned as an alternative to heavier protein shakes and sugar-laden energy drinks, appealing to consumers seeking a cleaner, more functional option. The drinks are designed to fit a variety of occasions, from desk-based work and afternoon pick-me-ups to pre-workout boosts and social settings.
vybey has deliberately developed a lighter, more refreshing format, avoiding the dense texture often associated with protein-based beverages. Taste and convenience remain central to the proposition, alongside a focus on performance, mental clarity, skin support and recovery.
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With this launch, the brand aims to redefine the energy drinks space by offering a more balanced, multi-functional alternative that goes beyond traditional, single-purpose formulations.
More information is available at vybey.co.uk.
