The Golden Drop at The Canny Man's Display (Credit: WhiskyBlender.com)

WhiskyBlender transforms on-trade sector with bespoke small-batch whisky blends

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On-trade venues and hospitality businesses can now elevate their customer experience and drive revenue with bespoke, small-batch whisky blends tailored to each venue’s brand personality from WhiskyBlender.com.  

With pricing starting from just £10 [20cl], WhiskyBlender has positioned the service as an accessible way for venues to experiment with their own signature blend to drive additional revenue.   

The brainchild of Andy Davidson and Drew Nicolson, the service is revolutionising the on-trade sector by enabling pubs, clubs and restaurants to craft custom whisky blends that tell their story – complete with personalised labels for a truly one-of-a-kind offering.   

Co-founders Andy Davidson (L) and Drew Nicolson (R) (Credit: WhiskyBlender.com)

With no minimum orders, WhiskyBlender infuses character into every bottle, creating a distinctive and memorable experience for customers in collaboration with their trade customers. The opportunity is that venues can create exclusive whisky bottles and bespoke blends that reflect their brand. Bottles can also be produced to commemorate key dates such as Scottish Rugby’s Six Nations. 

Each blend is meticulously produced in WhiskyBlender’s Central Scotland blending lab, ensuring quality, flavour and exclusivity.   

“WhiskyBlender addresses a clear gap in the market by offering customisable whisky for the on-trade sector”, said Andy, co-founder of WhiskyBlender.com. “It’s an engaging way for businesses to captivate customers – not just with great whisky, but with their own story.”  

WhiskyBlender has already demonstrated its impact with top-tier venues, including Edinburgh’s legendary Canny Man’s pub. Their bespoke blend The Golden Drop, inspired by an old whisky referenced in an antique mirror at the bar, has become a standout feature of their whisky offering.  

The Golden Drop at The Canny Man’s Label (Credit: WhiskyBlender.com)

 According to Mark Kerr of The Canny Man’s, “Having our very own whisky blend had been part of our family heritage since the late 19th century and I was keen to bring it back. The challenge was finding the right person to revive this part of our history and I am delighted to say that WhiskyBlender was the perfect choice Without them, The Golden Drop would not be the success it is today! 

“The Golden Drop whisky flies off the shelves. Customers love the story behind it, and it’s become a real talking point in the bar with its bold design! The best bit is that some regulars will now only drink The Golden Drop whisky, which means we have created a product that delivers on taste and quality, and we can set the price. It is a no-brainer! 

“WhiskyBlender has been great to work with, turning around orders quickly and efficiently despite higher than anticipated demand.” 

WhiskyBlender.com is also available to consumers with their online platform allowing customers to create personalised bottles. 

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