Whitebox Cocktails, one of the UK’s fastest-growing independent cocktail brands, has initiated a second crowdfunding round on Republic Europe (formerly Seedrs) to raise £200,000 to expand its ready-to-serve cocktail business.
This investment will be utilised to increase inventory, accelerate international expansion, and enhance marketing efforts.
Whitebox Cocktails has made significant strides since its last crowdfunding round in 2023, which raised over £820,000 from 575 investors.
The company has seen an 84% increase in revenue, launched three new cocktails, expanded production capacity to 6.5 million cocktails per year, and grown its customer base to over 1,000 UK retailers.
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The company’s Edinburgh factory now produces more than 25,000 canned cocktails daily, including popular offerings such as the Pocket Negroni, Freezer Martini, Spicy Margarita, Straight Up Daiquiri, and Vieux Carré.
Whitebox Cocktails boasts a founding team of industry experts, including Ben Iravani, founder of Aberdeen cocktail bars Orchid and 99 Bar; Pietro Collina, former bar director of the NoMad Hotel Group; Josh Rennie, co-founder of Porters Gin; and Alex Lawrence, brand director for the Mr Lyan studios.
The company has recently partnered with Artisan Spirits to expand its international distribution across Europe, the Middle East, Africa, and Asia.
Market Potential and Future Growth
With the premium canned cocktail market projected to grow to $40 billion by 2027, Whitebox Cocktails is positioning itself to capitalise on this expanding sector.
The current crowdfunding campaign allows investors to participate in the company’s next growth phase as it strives to become a leader in the classic ready-to-serve cocktail category.
Ben Iravani, Co-founder of Whitebox Cocktails, said: “Since our last Seedrs round in 2023, where we raised over £820,000 from 575 incredible investors, we’ve made tremendous strides.
“Our revenue has increased by 84%, we’ve launched three new cocktails, expanded our production capacity to 6.5 million cocktails per year, and grown our customer base to over 1000 UK retailers.
“Our ambition doesn’t stop there, so with the premium canned cocktail market set to grow to $40 billion by 2027, we’re coming back to our Seedrs community to offer the chance of further investment in this exciting next phase of growth for Whitebox”.
The campaign launched on Monday, 22 July, and interested investors can find out more here.
