Ice cream producer Mackie’s of Scotland can now be found in 80 of Marks & Spencer stores across the country in a deal worth over £100,000 per annum to the Scottish business.
The Aberdeenshire-based business, which grew 13% on last year thanks to record sales, currently has 22% of the Scottish premium branded ice cream market, ranking first among its competitors.
Mackie’s hopes that the new contract will help to build on its existing brand share within Scotland.
Bill Thain, National Account Manager, at Mackie’s, said: “We’re delighted to be one of the brands to be welcomed into the prestigious M&S Scottish range. It’s very pleasing to be recognised for the quality and flavour of a product that we work so hard to make right.
“This is an exciting opportunity and we hope that it will make our product more readily available to our existing customers while also attracting new ones.”
The milk comes from Mackie’s own herd of cows, while the farm and factory are powered by the renewable energy that it generates through wind turbines, solar panels and a biomass plant.
Emillie Emblin-James, Frozen Buyer at M&S, said: “We know that our customers will be excited to see that these well-loved Mackie’s tubs are now available in our stores.
“Mackie’s attention to being a green and ethical company while delivering a high-quality product are among the many reasons why we were keen to have its tubs on our shelves.
“We look forward to welcoming Scotland’s best-loved ice cream brand to our stores just in time for the sunny weather. This family favourite is the perfect product for bringing everyone round the table this summer.”
