Edinburgh-based Mademoiselle Macaron has been crowned Online Bakery Business of the Year at the British Baker Awards 2025, recognising the brand as one of the UK’s leading digital bakery success stories. The award was presented by The One Show’s Alex Jones alongside Alessandro Crespi, head of sales at IRCA Group, at the Royal Lancaster Hotel in London last month.
Why the judges chose Mademoiselle Macaron
Judges praised the business for its commitment to luxury, detail, and customer experience across every stage of its online journey.
- Luxury product quality: The team was commended for consistently delivering high-quality, bespoke macarons to customers nationwide in perfect condition.
- A standout UK e-commerce bakery: The brand’s strong customer feedback and ability to scale its operations set it apart from competitors.
- Exceptional website and customer journey: The clean, user-friendly design makes customising and building macaron orders simple and seamless.
Founder Rachel Hanretty said: “We’re absolutely thrilled to receive the Online Baker of the Year award. Creating memorable little moments for our customers, powered by our amazing team, has always been at the heart of what we do. Working with everyone from local companies to global brands has been truly inspiring, and we’re so grateful for this recognition.”
From Edinburgh kitchen to national acclaim
Founded in 2013 by Rachel Hanretty, Mademoiselle Macaron began life in a small Edinburgh kitchen before growing into a thriving e-commerce brand supplying clients such as American Express and Selfridges. The company gained national attention in 2023 when its brightly coloured macarons appeared on the set of the Barbie movie in London.
Now celebrating twelve years in business, Hanretty’s brand continues to blend Parisian flair with Scottish creativity, producing delicate, handcrafted macarons that have become synonymous with luxury gifting and modern indulgence.
Festive collection for 2025
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For Christmas 2025, Mademoiselle Macaron has launched its festive gifting collection, featuring Parisian-style macarons in seasonal flavours such as mince pie, chocolate orange, mulled spice berries, caramel gingerbread and Black Forest.
The range also includes luxury Christmas hampers, macaron and cocktail pairings, as well as seasonal candles and elegant gift add-ons – making them ideal for clients, colleagues, friends, and festive celebrations across the UK.
