Witchmark Distillery, one of the UK’s fastest-growing craft spirits producers, has announced its latest high-profile retail partnership with Selfridges. The multi-award-winning and B Corp-certified distillery will bring three of its signature spirits to the iconic department store’s London, Birmingham and Manchester Trafford locations, as well as to Selfridges.com.
The new listing includes Witchmark’s London Dry Single Origin Gin, Black Lime Single Origin Gin and its Gold World Drinks Award-winning Single Origin Vodka.
Since launching just over a year ago, the Wiltshire-based distillery has earned a strong reputation for producing distinctive, high-quality spirits rooted firmly in local provenance. Operating from a Grade II-listed 17th-century barn on the historic Fonthill Estate, Witchmark crafts its spirits using barley grown in the surrounding fields and water drawn from a chalk-filtered aquifer beneath the site. Its commitment to sustainability and transparency was underlined by achieving B Corp certification with a score of 124.4 – the highest of any English distillery to date.
“We are absolutely thrilled to be partnering with such an iconic retailer as Selfridges,” said Jon Carson, Co-Founder and Commercial Director of Witchmark Distillery. “Selfridges’ spirits department is renowned for showcasing exceptional, high-quality brands that bring something distinctive to its customers, so we are honoured to be among such outstanding company. Our in-store Witchmark display and sampling activity at Selfridges in Oxford Street provide a fantastic opportunity to introduce Selfridges customers to our award-winning spirits — making this a very proud moment as we continue to expand across London.”
Witchmark’s spirits have quickly become known for their craftsmanship and flavour clarity. The distillery’s Single Origin Vodka is distilled multiple times to create a spirit of remarkable smoothness and purity while retaining delicate sweetness from its local grain. The Black Lime Gin pairs traditional juniper with the aromatic tang of black lime, yuzu and elderberry, offering a complex and modern take on the gin category. The London Dry Gin remains a timeless expression, marrying bright citrus and warm spice for a balanced, classic finish.
The distillery’s rapid rise mirrors the growing demand for premium, locally crafted spirits across the UK, including Scotland’s flourishing small-batch and single-estate distillery scene, which continues to inspire Witchmark’s focus on provenance and terroir. Since its 2024 debut, Witchmark has achieved listings across a range of prestigious retailers and hospitality partners, including Fuller’s, Young’s, Red Carnation Hotels, Harbour Hotels, Berry Bros. & Rudd, Amathus, Hedonism Wines and award-winning cocktail venue The Hideout in Bath. Witchmark also serves as the Official Spirits Supplier to Bath Rugby.
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To celebrate the new partnership, Witchmark will host in-store tastings at Selfridges London on the Lower Ground floor in The Wine Shop. Customers can sample the range from Thursday to Sunday across February and March, with tastings running 3–7pm Thursday to Saturday and 3–6pm on Sundays on the following dates:
- 19–22 February
- 26 February–1 March
- 5–8 March
- 12–14 March
Looking ahead, the distillery plans to extend its portfolio with the launch of its first single malt whisky, expected in 2027.
