Data-Driven approach enhances customer experience at The Ice Cream Farm

Serendipity2 is revolutionising The Ice Cream Farm’s customer engagement strategy with a fresh and innovative approach.

By combining cutting-edge analytics with creative marketing, Serendipity2 is collaborating with the Cheshire-based attraction to develop a compelling marketing campaign.

The Ice Cream Farm has chosen the London-based, data-driven marketing consultancy to refine its customer segmentation.

This includes conducting quantitative research through online surveys, assessing market opportunities by target audience, performing catchment analysis, and launching a new email marketing campaign.

This renowned family-friendly tourist destination has been offering a unique blend of leisure and entertainment for nearly 40 years.

Visitors can enjoy a variety of activities, from mini golf and bouncy castles to treasure hunts, obstacle courses, and mini racing tracks.

Additionally, the farm boasts the world’s largest ice cream parlor, serving a wide array of flavors.

For over two decades, Serendipity2’s team of marketing and creative professionals has leveraged data science, technology, and industry expertise to assist consumer brands and retailers in sectors such as food and drink, hospitality, travel, leisure, and retail.

Their goal is to enhance business performance and achieve measurable growth.

Commenting on the appointment, Serendipity2’s managing director, Harriett Type, said: “Understanding your target audience is absolutely key for any brand.

“We are looking forward to providing The Ice Cream Farm with an enhanced strategic basis to drive consistent growth – through detailed insights into their current and future guests.

“The resulting personas will include consumer social demographics, behaviours and interests, where they are situated and the size of the market.

“Using these insights a targeted email marketing campaign will be rolled out to raise awareness and drive visits from new guests to the venue, helping them fill need periods.”