Events company, No.18 Ltd has announced its first Gin Fayre event in Edinburgh, as part of International Scottish Gin Day 2019.
The inaugural International Scottish Gin Day and the Edinburgh event will take place on Saturday 3rd August 2019.
International Scottish Gin Day itself was established by The Gin Cooperative, to raise the profile of Scottish Gin and showcase Scotland as a visitor’s destination.
No.18 Ltd will the host the event at Mansfield Traquair in Edinburgh during the opening weekend of the Fringe Festival.
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The Gin Fayre event will include only Scottish Gin makers and invite attendees to celebrate the gin that is distilled, cold compounded, and rectified in Scotland. The event will give Scottish brands the opportunity to promote Scottish Gin to a global audience.
This is No.18 Ltd first large-scale event, with other Gin Fayre events taking place in smaller locations across Scotland.
Jasmine Wheelhouse, founder and director of No. 18 and The Gin Fayre said:
“We’re absolutely thrilled to be hosting such a large scale event in Edinburgh. It’s an incredibly exciting year for The Gin Fayre and our events have proved a huge success with gin-lovers nationwide. Since our inception just two years ago, we’ve held numerous sell-out events across Scotland and also been awarded Scotland’s Best Scottish Gin Event.
“Edinburgh Festival Fringe is the world’s largest arts festival and so it makes perfect sense to coincide The Gin Fayre with its opening. We believe that this particular Gin Fayre event will bring a whole host of benefits to Edinburgh, including tourism and increased commercial opportunities.
“We’re passionate about engaging local gin enthusiasts with some of Scotland’s most talented gin brands and International Scottish Gin Day will allow us to do this on a larger scale. Our continued success has been based on our unique business model which ensures the customer has direct access to gin brands that we know they’re going to love.
“We are incredibly honoured to work with an amazing array of Scottish gin producers and we hope that through the work we’re doing with International Scottish Gin Day, we can continue to boost their profile and really fly the flag for Scottish Gin.”
The Gin Cooperative is behind the world’s largest dedicated Scottish Gin website and helps to celebrate and promote Scottish Gins to a global audience. Just over a year old, the business has seen its online Scottish Gin directory grow and website traffic increase dramatically since its launch, reaffirming that the interest in Scottish Gin continues to grow month on month.
Natalie Reid, co-founder of The Gin Cooperative added:
“We wanted to create a day that could help share the story of Scottish Gin. There are so many talented people creating amazing Scottish Gins and brilliant brands, that we wanted to showcase these people to a global audience. We’ve given participants free rein to create their own events to suit their needs. As soon as we announced our intentions last year to make Saturday the 3rd of August International Scottish Gin Day, Jasmine contacted us to see how she could be involved. With a proven track record of putting on really great gin events, we knew Jasmine and her team would be able to organise something great as part of ISGD 2019. Having seen the venue that Jasmine and Finlay have secured, we’re very excited.
“The fact that ISGD 2019 lands on the opening weekend of the Edinburgh Fringe isn’t by chance either. We wanted to try and capture the attention of some of the global visitors who visit Scotland each year to attend the fringe and holiday here. Scotland has a brilliant opportunity to be a world leading destination for food and drink and there’s no reason why Scottish Gin can’t have a starring role.”
