Forever Edinburgh has launched a new initiative celebrating the city’s thriving food and drink scene.
The ‘Meet Edinburgh’s Makers’ series showcases local producers, with a focus on the burgeoning distilling and brewing industry that has established Edinburgh as Scotland’s new spirit capital
This campaign, part of the ‘Experience the Beauty’ initiative, aims to highlight innovative craftspeople and entice visitors to explore Edinburgh’s diverse tasting experiences.
Featured producers include Holyrood Distillery, Port of Leith Distillery, Summerhall Distillery, Secret Garden Distillery, and Vault City.
A new Brewers and Distillers Map, featuring over 60 businesses, has been released alongside maker interviews on Forever Edinburgh’s website.
The map guides visitors to bars, pubs, and distilleries accessible by sustainable transport.
Edinburgh’s food and drink tourism has flourished, with significant increases in spirit distilling, beer manufacturing, and beverage production since 2019.
This growth aligns with visitor interests, as nearly half of Scotland’s tourists engaged in a food or drink experience during their visit.
Cllr Cammy Day, leader of the City of Edinburgh Council said: “Distilling in Edinburgh links back to the 18th century, and we have seen a revival of late with so many wonderful producers and brewers choosing the capital at their HQ.
“We’re really lucky in Edinburgh to have some of the best in the country, from the Port of Leith Distillery to Innis and Gunn, Edinburgh Gin and many more.
“The Meet Edinburgh’s Makers initiative celebrates Edinburgh’s renaissance as the true spirit of Scotland, and uses the stories of the dedicated craftspeople and their exceptional experiences around the city to draw more interest from our visitors.
“The Makers interviews and Brewers and Distillers Map, will exist year-round and are excellent resources no matter the time of year.
“This is a chance to sample some of Edinburgh’s finest offerings and appreciate the rich flavour profiles that define our city’s vibrant spirit.”
Callum Rae, distillery manager at Holyrood Distillery said: “We’re thrilled to be part of the ‘Meet Edinburgh’s Makers’ series, which highlights the incredible producers that call Edinburgh home.
“With such a wide variety of experiences in the city, being showcased by Forever Edinburgh is a fantastic opportunity for our business.
“This campaign will bring more people through our doors and give them a chance to explore the great drinks Edinburgh has to offer.
“We’re delighted to be listed alongside other local brands and share in celebrating Edinburgh evolving from being the heart of Scotland to embodying its spirit as well.”
To find out more about the Meet Edinburgh’s Makers campaign and discover the Brewers and Distillers Map, go to https://edinburgh.org/meet-edinburghs-makers/
