Glenmorangie Highland single malt Scotch whisky has unveiled a new global campaign featuring cinematic icon Harrison Ford.
The Hollywood actor, renowned for his numerous iconic film roles, brings his characteristic dry wit to a series of episodic films directed by actor and filmmaker Joel Edgerton.
The campaign, titled “Once Upon a Time in Scotland”, offers a behind-the-scenes look at Ford’s journey to Glenmorangie’s Highland home, where he explores the skill and craftsmanship behind each bottle of their complex and elegant whisky.
The actor immerses himself in an authentic Scottish experience, tackling the intricacies of Scottish pronunciation and kilt etiquette, and bonding with locals over a dram of single malt – all captured in an unconventional, deliberately ‘off-script’ style.
Filmed in the picturesque north-east Highlands of Scotland, the campaign showcases the area’s natural beauty, from the historic distillery in Tain, where Glenmorangie has been produced for over 180 years, to the 19th-century Ardross Castle and the dramatic landscapes surrounding Loch Glass.
The real Glenmorangie distillery team appears alongside Ford, embracing their first acting experience under the guidance of a global cinematic legend.
Edgerton’s 12 episodes and main feature are complemented by still images shot by acclaimed fashion photographer Lachlan Bailey, featuring Ford in a stylish Scottish kilt designed by streetwear brand Palace.
Caspar MacRae, President & CEO of The Glenmorangie Company, said: “Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie.
“He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he’s not afraid to laugh at himself – and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour.
“We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison’s eyes.”
Harrison Ford, star of “Once Upon a Time in Scotland”, said: “I loved working with the team at the Distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments.
“It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”

Joel Edgerton, Director, Once Upon a Time in Scotland, said: “I’ve spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent.
“It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that. I hope that people get to see the short film and the full-length episodes – and enjoy them and share them around.”
The campaign will launch globally from today, 28 January 2025, spanning online video, connected TV, out-of-home formats, experiential events, PR and social media. Six full-length episodes and behind-the-scenes content will initially be available on glenmorangie.com, with additional content released throughout 2025.