In a bold move to capitalise on the anticipated ‘new-stalgia’ culinary trend of 2025, Gnaw has diligently crafted a range of reimagined British puddings.
The confectionery company has introduced a series of ‘Hug in a Mug’ classics, including Crème Brûlée, Bakewell Tart, and Sticky Toffee Pudding, alongside an impressive ‘pudfolio’ of dessert-flavoured chocolate bars featuring New York Cheesecake, Christmas Pudding, Banoffee Pie, and Sticky Toffee Pudding.
For many, the final course remains an essential conclusion to a splendid meal shared with friends or family, offering comforting fare that evokes nostalgic memories of custard-drenched, ice cream-topped delights from years past.
Conversely, others view desserts as an inadvertent flirtation with guilt-inducing soft sponges, buttery pastry, alluringly sweet fillings, crumbly toppings, and sticky sauces.
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Gnaw’s newly launched ‘Hugs in Mugs’ hot chocolate and chocolate bars, available for the Christmas season, present an ideal compromise.
These offerings provide a contemporary twist on timeless classics, utilising hot chocolate and meticulously crafted bars as the perfect portion-controlled vehicles for reintroducing our palates to beloved sweet flavour combinations from bygone eras.
Indeed, the very essence of ‘new-stalgia’ lies in revisiting comforting classics in a more contemporary and refined manner.
Muhammad Karim, Head of Brand at Gnaw, elucidates: “In our rapidly evolving world, we have drawn upon our profound appreciation for premium chocolate and indulgent confections to develop our range of gooey-centred chocolate spoons.
“These treats are ideal for savouring during cherished moments of solitude or sharing with a loved one, designed to introduce a touch of luxury to one’s day.”
