-New flavours Orange & Passionfruit and Summer Berries add further momentum to the company’s ambition to double in size-
Highland Spring is extending its flavoured still water portfolio with the addition of two new flavours – Orange & Passionfruit and Summer Berries – as it focuses on doubling the size of the business and reaching £200m in annual sales.
Available from early April onwards, the new sugar-free products build on the success of the existing range which includes Apple & Blackcurrant, Lemon & Lime, and Strawberry, underlining the business focus on investing significantly to meet rising consumer demand for healthier drinks.
The flavoured still water category is one of the fastest growing categories in Soft Drinks over the last 12 months with retail sales value +19% and volume sales +14% (NIQ 52w to 21 Feb 26). New shoppers are moving to the category as they switch out of less healthy drinks such as Cola and other flavoured carbonated drinks (NIQ Panel, L52WKs to 27.12.25). Highland Spring now accounts for over 50% of all new product sales in flavoured water – the highest contribution of any brand with 12 million units sold to date.
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Highland Spring is the UK’s No.1 water brand and continues to strengthen its market‑leading position by building on the trust and loyalty established with consumers. More than £60 million has been invested in the company’s Scottish operations over the past nine years, enhancing infrastructure and long‑term capability. As the business leads-up to its 50th anniversary in 2030, a further £30 million will be invested to support growth and ensure a resilient, future‑focused operation.
Simon Oldham, Managing Director at Highland Spring, comments: “There’s significant growth potential in our flavoured water portfolio, and we have made a strategic decision to expand it with two exciting new additions: Orange & Passionfruit and Summer Berries. As a proud Scottish employer, we are growing well ahead of the market and continuing to invest to meet rising consumer demand for healthier, great‑tasting drinks. This latest launch marks another important milestone in our journey toward £200 million in annual sales, a target we are progressing towards at real pace.”
Orange & Passionfruit will be available in 1.25L and 750ml formats, while Summer Berries will be offered in 1.25L PET recyclable (cap‑on) bottles. The launch will be supported by a £2m impactful marketing campaign which includes an out-of-home advertising campaign and national sampling programme to drive trial and repeat purchase.
