New £12 sets feature six spirits and a glass tumbler
Mermaid, the spirits brand from the Isle of Wight Distillery, has launched a new collection of gifting sets for Christmas. Making their debut at The Big Christmas Press Show in London today, the sets are available now with an RRP of £12.
The collection includes sets for all six spirits in the Mermaid range: Mermaid Gin, Mermaid Pink Gin, Mermaid Zest Gin, Mermaid Salt Vodka, Mermaid Spiced Rum, and the limited-edition Mermaid Winter Gin. Each set pairs a 5cl bottle with a Mermaid glass tumbler, presented in a secure, printed paperboard box with clear display windows.
These sets are designed as stocking fillers, secret Santa gifts, or as an introduction to the Mermaid brand. The spirits are distilled on the Isle of Wight using wild-foraged and locally sourced botanicals, including rock samphire and citrus botanicals such as bergamot and lemon grown in the gardens of Osborne House.
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The launch follows the Isle of Wight Distillery’s recent recognition by the American Distilling Institute (ADI) as International Distillery of the Year. The Bubble Cap Award is described as the ADI’s highest honour, acknowledging distilleries outside the United States that produce world-class spirits and impact the wider industry.
Xavier Baker, Co-Founder of Mermaid, said: “We wanted to create something that captured what Mermaid is all about: great spirits, beautiful design and a real sense of place, while making it easy to give as a gift. The new sets are a lovely introduction to Mermaid, whether you’re treating someone who already knows and loves our spirits or introducing a friend to the brand for the first time. This festive season, they’re the perfect way to gift a Mermaid Moment, a taste of island life in every bottle. We’re particularly excited to launch them as we head into Christmas and to offer a choice across all six of our spirits.”
The Isle of Wight Distillery, founded by Xavier Baker and Conrad Gauntlett, produces spirits using wild-foraged and responsibly sourced ingredients and is a certified B Corp. The new Mermaid gifting sets are available online at isleofwightdistillery.com, with trade orders also being accepted. Further retail listings are expected to be announced in due course.
