poppi (Credit: PepsiCo)

PepsiCo brings viral US soda brand poppi to the UK

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The wait is finally over – poppi, the cult-favourite American soda brand that’s been making waves online, has officially landed in the UK. Backed by PepsiCo, this feel‑good fizz is set to shake up Britain’s soft drinks shelves with its bold fruity flavours, eye-catching design and unapologetic “main character energy”.

Born from a kitchen experiment in Texas, poppi was founded in 2016 by husband-and-wife duo Allison and Stephen Ellsworth. When Allison decided she wanted to cut back on traditional fizzy drinks without losing her love of flavour, she began blending fruit juice, apple cider vinegar and sparkling water to create a healthier twist on soda. Fast-forward to 2026, and that experiment has become one of the most talked‑about beverage brands in the US – and now the UK.

Poppi’s UK debut will feature five vibrant flavours: Strawberry Lemon, Raspberry Rose, Lemon Lime, Wild Berry, and Orange. Each can promises “full‑flavour fizz” that’s low in sugar, low in calories and high in fibre, designed to deliver what the company calls “a better‑for‑you” soda experience.

“Launching poppi in the UK is incredibly meaningful to me,” said Allison Ellsworth, Co‑Founder of poppi. “When we started poppi, the goal was simple: create a soda people could feel good about drinking. Seeing poppi find a new home in the UK is a proud moment for our entire team. We’re excited about this next chapter and can’t wait to be a part of a new community.”

Natalia Fillipociants, General Manager for Europe International Beverages at PepsiCo, added: “We’re proud to bring poppi’s vibrant, feel‑good approach to the UK. British consumers are increasingly looking for drinks that are balanced, modern and genuinely enjoyable every day. With bold fruity flavours and eye-catching design, poppi delivers full‑flavour fizz made with ingredients that consumers will absolutely love.”

Poppi will officially launch in the UK on 5 March, available in Tesco and Pret A Manger nationwide, with a wider rollout planned later in the year.

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