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Quality Meat Scotland drives innovation within the butchery sector


Scotland’s apprentice butchers are benefiting from a focus on innovation provided through the Scotch Butchers Club, run by Quality Meat Scotland (QMS). It recently partnered with industry leaders to provide learning and development opportunities for 24 apprentice butchers across Scotland, with a focus on value-added products.

The events, at Yorkes of Dundee and Strachans Craft Butchers in Larkhall, were led by industry experts Erin Conroy from herbs and spices specialist Verstegen, and Peter Rushforth from butchery supplier Innovative Food Ingredients.

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After Erin and Peter demonstrated creating the value-added products, apprentices had hands-on experience making them. These included Scotch Beef chilli enchiladas, Specially Selected Pork peppercorn tenderloin, and a Scotch Lamb balti, allowing them to gain insights and skills to enhance their craft.

Gordon Newlands, Brand Manager at QMS said: “Product innovation remains key to enhancing profitability for Scotch Beef, Scotch Lamb, and Specially Selected Pork. By aligning with consumer preferences and offering innovative meal solutions, the butchery sector continues to thrive.

“Collaboration with industry partners, including Verstegen and Innovative Food Ingredients, highlights QMS’s commitment to empowering young butchers and driving sales within independent butcher shops.”

Sarah McLauchlan, an apprentice butcher from Strachan Craft Butchers in East Kilbride attended the event. She said: “It was great meet other apprentices and share ideas. Being able to learn from each other was motivating.

“I’ve noticed a growing demand from consumers for kitchen-ready products, which fits in perfectly with my role within the butcher shop and I have a real passion for it. I’m really excited about making dishes that customers want.  

“Younger consumers are finding new recipes on TikTok and social media, then coming to the butcher shop for the ingredients to make them at home using their ovens or air fryers. It is great to see young people use their local butcher shop, and we need to make sure we are providing them with what they want.”

Another attendee, Hayley Glen from The Butcher, The Baker in Dundee, said: “Participating in the Scotch Butchers Club event inspired me. Returning to the butchery sector after a break, I saw a growing demand for value-added products. Our shop is in a student area, we’re seeing young customers come into the shop looking for easy meals they can take home and cook.

“Experimenting with new products, sauces and ingredients excites me, and the event provided me with new ways of using Scotch Beef mince and other ingredients. I am looking forward to trying the recipes from the event and trialling ready meals like Scotch Beef Lasagne and Scotch Lamb Cottage Pie.

“The event showed me how easy it was to try new things and how these could be made in different portion sizes for families or for a meal for one. Meeting other butcher apprentices at the event was fantastic and allowed us to share lots of ideas.”

Later in the year, Quality Meat Scotland plans to host additional Value Added events, focusing on the North East and Highlands regions of Scotland.

For more information about careers in butchery, visit the Butchery Careers programme website at

For additional details regarding Scotch Butchers Club events and membership, please contact Gordon Newlands at

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