Scottish Ice Cream producer Equi’s unveils 3 new flavours

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Equi’s celebrates its new flavour launches and re-brands with this re-creation of Glasgow’s Duke of Wellington statue immersed in the new flavours.

Equi’s, a Scottish Italian ice cream brand with a 100-year history, is unveiling a trio of mouth-watering new flavours tomorrow, Friday 19th July for Scots to enjoy this summer.

The ice cream producer, headquartered in Rutherglen, Glasgow, is adding Strawberry CheesecakePistachio Swirl, Chocolate Hazelnut, and Raspberry to its 50+ strong list of flavours and unveiling a new look with a cheeky nod to its Scottish Italian heritage.

The new Equi’s logo features an illustration of Michaelangelo’s Statue of David, the world-famous Italian Renaissance sculpture. In true Glasgow style, it has an ice cream cone on its head, a nod to the iconic Duke of Wellington traffic cone.

The three new flavours are part of the ice cream company’s growth ambitions, which include projected growth of more than 40% by 2027, taking it from a £3.5m turnover company to £5m.

David Equi, owner of Equi’s Ice Cream, said: “We consider ourselves innovators when it comes to Scottish ice cream, and we know our customers are always keen to try new and different things, so we’re thrilled to be launching three delicious new flavours – and we’ve given ourselves a makeover!

“We wanted our new look to reflect our pride in our Scottish and Italian heritage and stay true to our fun, cheeky ethos that we’re known and loved for.

“We can’t wait for people to taste the new selection and hear what they think – Pistachio Swirl has already been a huge hit with the team!”

Equi’s has revealed that its new Strawberry Cheesecake was the most complex to develop.

The new product development team experimented with 17 different types of cheesecake crumble to ensure the ice cream’s texture remained perfectly crunchy.

Equi’s Pistachio Swirl is made with 100% Italian pistachios and rippled with rich pistachio cream, delivering an extra burst of flavour with every spoonful.

The chocolate hazelnut and raspberry flavour is made using a secret recipe from Italy.

All Equi’s ice cream is crafted using fresh Scottish whole milk from East Kilbride farm, Park Farm and double cream from Park Farm and Müller.

Ice cream fans will see Equi’s new look in the freezer section of Morrisons, ASDA, and Co-op throughout the remainder of the year and can scoop up a taste of new flavours at participating ice cream parlours across Scotland from mid-July.

In addition to Pistachio Swirl, 50 Morrisons stores across Scotland will bring Equi’s classic flavours with a fresh new look to customers, including Double Cream VanillaRaspberry Ripple and Scottish Tablet.

The new ice cream flavours will be available in Equi’s independent parlours stockists this summer, with all three available to try from Friday 19th July at:

  • Equi’s Hamilton
  • Equi’s Motherwell
  • Gladstones Land, Edinburgh
  • Crave Dundee
  • Scoop Anstruther
  • Lou Lou’s Queensferry
  • Ice Lab Coatbridge
  • Fat Sals, Glasgow
  • Sweethaven Gilmerton
  • Sweethaven Tranent
  • Sweethaven Mussleburgh
  • Promenade Café, Aberdeen

Don’t see your local parlour on here? Check with your parlour directly to discover which of the new flavours they are stocking!

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