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Scottish independent honey brand sweetens Glasgow with new distribution partnership 

20/12/2023

THE independent honey brand, BeeHype, has announced an exciting new partnership with Greencity, further continuing on its mission to help improve the average modern diet. 

This collaboration marks a significant milestone for both companies, uniting their shared commitment to ethical sourcing, sustainable practices, and a passion for delivering high-quality natural foods. 

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The brand is on a mission to make honey exciting and address the alarming negative impact of processed foods and refined sugar on the nation’s health. BeeHype aims to revolutionise the market and turn raw honey into an experience and an essential part of the British diet.  

The partnership with Greencity Wholefoods, a distribution coop also rooted in Glasgow, is a natural progression for BeeHype as both companies share a common ethos centered around supporting local businesses and promoting sustainably sourced natural foods. 

Greencity Wholefoods is committed to connecting independent shops with high-quality food and drink producers while minimising its environmental impact and carbon footprint. 

“We are thrilled to join forces with Greencity and take our honey to even greater heights,” said Stela Aleksieva, co-founder of BeeHype.  

“This partnership aligns perfectly with our brand values of ethical sourcing and sustainability while further helping us to grow our community of health-conscious individuals.  

“Together, we aim to bring the goodness of our honey to more people and stir a positive change for both the local community and the independent retailers.” 

The collaboration promises to enhance the accessibility of BeeHype products across the city and surrounding areas, as the brand’s innovative portfolio can already be found in one of Glasgow’s staples – Roots and Fruits and in Plantique in Partick. Greencity will play a pivotal role in ensuring that the innovative honey products reach a wider audience, creating a buzz around the brand and reinforcing its mission. 

“As a Glasgow-based distribution business, we are excited to partner with BeeHype, a brand that shares our passion for ethical sourcing and natural foods,” said Heather McDougall.  

“I believe in the power of collaboration to strengthen our local food ecosystem while helping local independent businesses supply the most exciting ethical brands out here. Since our establishment in 1978, we have been striving to make a positive impact on the local community, as our partnership with BeeHype will undoubtedly help us to continue on our mission to help local business prosper.” 

The partnership between BeeHype and Greencity is set to elevate the honey brand’s presence on the market while championing ethical and sustainable business practices. Various local communities can look forward to finding BeeHype’s products in more locations across Glasgow, making it easier than ever to enjoy its healthy swaps to popular sweet treats. 

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