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Sidemen set to bring ‘sides’ to Scotland in 2023 UK growth plans

29/05/2023
The Sidemen

THE FRIED Chicken brand SIDES is on track to open ten locations in 2023, with expansion across the UK.

The plans will create 100 jobs and will expand the brand’s footprint into the North of England and Scotland.

The fried chicken brand has been developed by the famous YouTube collective, The Sidemen, arguably the most popular and influential content creators in Europe.

SIDES is driving its growth through unique product development and innovation, including its latest menu addition, Nashville inspired chicken which comes in five levels of heat.

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The game-changing chicken brand, which is part of the Virtual Hero Group, has also revealed that it is set to open its first dine-in restaurant experience on the High Street this year.

Robin Mehta, CEO of SIDES said: “We are keen as a brand to keep evolving and our new high street restaurants will do that alongside furthering our reach in the UK as part of our larger growth target of 200 SIDES sites globally in the next 10 years.”

In addition, SIDES is also available for delivery via the major food delivery platforms UberEats and Deliveroo across key locations in the UK.

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