London’s largest independent brewery, Signature Brew, are proud to announce that they have secured their first national grocery listing for their flagship beer, Roadie IPA, which will be launching into 250 ASDA stores nationwide from 13 October.
Roadie IPA, a two-star Great Taste Award winner, has been a setlist staple for the East London brewery and pays homage to the unsung heroes of live music who do the heavy lifting. Roadie IPA is the epitome of what Signature Brew stands for — simply the highest quality beer that pairs perfectly with your all-time favourite tracks.
Refreshing, hoppy tones and notes of fresh citrus fruit are harmoniously balanced to form the ultimate session IPA — multi-award winning and a legend in its own right.
Ryan Truswell, Buying Manager for Ale, Stout and Cider at ASDA, said:
“We at Asda are overjoyed to have Roadie finally hitting our shelves across the country! It’s a session IPA that really packs a punch at 4.3%, and will go down a treat with our shoppers. It’s fantastic to be working with Signature Brew, and this is hopefully the start of a long and successful partnership where both businesses are aligned on key values.”
Tom Bott, Co-Founder of Signature Brew, added:
“Roadie IPA, our flagship two-star Great Taste Award winner, has become a firm favourite in some of the best venues across the UK. Now, for the first time, drinkers will be able to pick it up in their local ASDA. This national listing is a huge moment for us — Roadie is the beer that put Signature Brew on the map, and seeing it on supermarket shelves means more people than ever can enjoy it at home as well as out in their favourite pubs and venues.”
Founded in 2011, Signature Brew is London’s largest independent brewery with a clear mission: to create beer that makes music better. It is the only brewery that works directly with artists to create custom beers tied to tours, album launches and musical milestones.
Past collaborators include IDLES, Romy (The xx), The Libertines, alt-J, Travis, Enter Shikari, Lola Young, and Hospital Records. These releases range from unique beers for band merch tables to larger drops for venues and festivals.
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This is just the start for Signature Brew, who have ambitious growth plans for the future and want to showcase that the craft beer scene is alive and well. Roadie IPA will be on sale for £2.97 for a 440ml can — so next time you’re in ASDA, grab some and support a local indie brewery.
Visit www.signaturebrew.co.uk
