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To mark International Carrot Day, Aldi Scotland announces it has sold over 185 million carrots in the last year

04/04/2023
Benzies Carrots

HUNGRY Scots have munched their way through more than 185 million carrots from Aldi Scotland, which reported impressive sales of the root vegetable this International Carrot Day (4 April). 

The discount retailer, which is renowned for its association with the vegetable through its much-loved mascot Kevin the Carrot, revealed the carrot is its bestselling root vegetable, with the following sales achieved in the last year:

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·        Over 203,000 1kg bags of carrots 

·        Over 168,000 500g bags of carrots, 

·        Over 79,000 Everyday Essential carrots   

·        Over 78,000 bags of sliced carrots 

Championing local Scottish suppliers, Aldi Scotland sources its carrots from Aberdeenshire-based Benzies. The fourth-generation family business, now run by Philip Benzie alongside his wife, Hazel, and stepson Chris, produces between 20,000 – 30,000 tons of Scottish carrots every year. 

As the UK’s Cheapest Supermarket*, Aldi can bring this staple to Scots for a fraction of the cost, with each carrot costing just 4p.  

Graham Nicolson, Group Buying Director, Aldi Scotland said: At Aldi, we’ve always had a sweet spot for the carrot. A delicious, nutritional, and versatile vegetable, it is one of the most popular vegetables on our shelves, and a staple of lentil soups and Sunday Roasts across the country. 

“Our customers bagged over 185 million carrots in the last year, and I have no doubt it’s because of the enhanced freshness that comes from being locally grown in Aberdeenshire, and the competitive, every day amazing price point at which we proudly retail at Aldi Scotland.”

Philip Benzie, said: “Carrots are one of our most popular lines of produce, and one we supply across Scotland and the UK. 

“Like Aldi Scotland, we at Benzies take real pride in supplying Scottish customers and supporting our local community.”

Benzie’s range of carrots is available across Aldi Scotland’s 104 stores. You can find your nearest Aldi here.  

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