A NEW and exclusive luxury gin brand set to take the ‘Super Premium’ drinks category by storm has announced its upcoming involvement with iconic golf competition, the Ryder Cup, in 2023.
Founded by entrepreneurial father and son duo, Giorgio and Gino Cozzolino, Old Tom Gin 1821 will supply all gin and gin-based cocktails at the sporting event taking place at the Marco Simone Golf and Country Club (just ten miles outside the centre of Rome) under official ‘Supplier and Licensee’ status.
Created in St. Andrews, Scotland, and distilled using the finest Sicilian ingredients, Old Tom Gin 1821 symbolises a harmonious marriage between Giorgio’s Italian homeland and his love for the Scottish town, where he has resided for the last six years.
Smooth and slightly spicy with a warm mouthfeel, subtle hints of juniper are carefully balanced with softer botanicals such as coriander, lime and anise. Hints of ginger and pepper flawlessly complement the citrus orange notes while rounded flavours of cardamon provide charisma and depth, successfully setting the spirit apart from competing craft products.
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Whilst upholding a clear aim to establish credibility within the high-end drinks market, Old Tom Gin 1821 is set to become the gin brand of choice for consumers at prestigious venues and iconic sporting events worldwide, affirmed by its official partnership with the 44th Ryder Cup.
In the build-up to the event, consumers can enjoy Old Tom Gin 1821’s stylish packaging which incorporates the official Ryder Cup branding and a limited-edition decanter-style bottle with a certified bohemian crystal stopper.
Founder, Giorgio Cozzolino, confirmed: “We wanted to create a leading, Super Premium gin brand synonymous with quality and sophistication, and we believe we have successfully achieved that with the launch of Old Tom Gin 1821.
“Having introduced a cosmopolitan, indulgent drinks product to market that we are confident will become a timeless classic, we are keen to begin growing our wider lifestyle brand with additional products that will attract and indulge the premium demographic.
“We are extremely thrilled to have obtained this partnership with such a renowned sporting event so early on in our journey – and one that’s so close to our hearts. This achievement is purely representative of the quality of Old Tom Gin 1821, and we are excited for what lies ahead.”
Guy Kinnings, European Tour Deputy CEO, Ryder Cup Director & Chief Commercial Officer, added: “We are delighted to welcome Old Tom Gin 1821 to the sponsorship family of the Ryder Cup.
“As well as being recognised as one of the world’s greatest sporting contests, the Ryder Cup also rejoices in blending the rich history and traditions of golf with the future of the game, which is why the association with a company which links together the spiritual home of our sport in Scotland to our next home venue in Italy, is so fitting.
“We also continually reference the growing commercial appeal of the Ryder Cup and the fact that we are able to announce this latest partnership some two and a half years in advance of the contest itself, simply reinforces that fact.”
Bottled at 43% ABV, Old Tom Gin 1821 has an RSP of £180.00 per 70cl bottle and is available to purchase from early September via the brand’s dedicated eCommerce store.
