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Aldi scores a ‘Pie-fect’ goal with new kebab pie deal in Scotland!

18/06/2024
Glasgow based Pie Sports worker with the new kebab pies set for Aldi Scotland stores

Aldi Scotland has announced a new deal with Pie Sports, which will see the Scottish supermarket become the first in the country to stock their popular kebab pie.

Amid the Euros hysteria, more than 25,000 kebab pies will be landing in all of Aldi’s 105 Scottish stores this week. The delicious snack is filled with quality kebab meat, covered in a secret family recipe sauce, and encased in a flaky shortcrust puff pastry.

The tasty treat has built a reputation amongst football fans, with stadiums around the country stocking them. Now, Scottish consumers will be able to enjoy the delicacy at home while stocks last. The pies will be sold in twin packs, retailing at £2.79.

Pie Sports launched in 2020, after initially setting up a delivery service during the COVID-19 pandemic to meet the demand of football fans looking for the matchday experience at home, with products including pies, pastries, and Bovril. The service was available UK-wide.

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The company is a division of Pars Foods, a wholesaler manufacturer headquartered in Glasgow. It was founded in 1998 by Brian Sarafilovic, the son of Branko Sarafilovic, a baker, who founded Pars Bakery in the 1950s. 

Brian Sarafilovic from Pie Sports as it announces new deal with Aldi Scotland

Brian Sarafilovic, Managing Director at Pars Foods and Pie Sports, said: “This is very exciting for us – it’s our first step in retail and Aldi Scotland have been brilliant to work with to ensure it’s gone very smoothly. Our company is built on producing excellent quality goods, and what better time to bring our premium tasty kebab pie to the masses than now with the Euros here?

“With my family’s background in baking and my background in butchery, we know how to craft the perfect pie. Customers can expect delicious, quality kebab meat with a kick thanks to the spicy sauce, a family recipe from one of our suppliers, sourced from their Turkish grandfather.”

Graham Nicolson, Regional Managing Director, Aldi Scotland, said: “This is a fantastic win for us right in time for Scotland’s moment at the Euros. Pars Foods and Pie Sports have an excellent reputation for producing top-quality pastries that our customers will now have the chance to enjoy at home.

“Securing the deal with Pie Sports, as the first supermarket in the UK, is a testament to our buying teams’ relationships with Scottish producers, as they continuously look to bring exciting, quality and affordable ranges to our shelves.”

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