Asda Kicks off ‘Nanzones’ at Bearsden for Passionate Elderly Football Fans

• Nanzone event to take place at Asda Bearsden for the Scotland v Switzerland match on Wednesday 19^th June.
• Research reveals more than 1.9 million over 65s will be watching the biggest football tournament alone this summer 
• Asda has launched ‘Nanzones’ – the first football fanzones designed specifically to cater for the older generation

WHERE AND WHEN:  

Date: Wednesday, June 19^th 

Times: 13:00 – 14:00 (Pre-filming options)

Location: Asda Bearsden Superstore, 80 Milngavie Road, Bearsden, Glasgow, G61 2TX

WHAT:  

• To support the nearly two million over 65s who are set to watch the football alone this summer, Asda is hosting the first ever ‘Nanzones’ across its stores. The Asda Bearsden Superstore will host a ‘Nanzone’ on the day of the Scotland v Switzerland match on the 19^th June.
• Designed to tackle social isolation and loneliness in communities using the power of sports fandom, Nanzones are football fanzones for the elderly. Just as passionate and buzzing as standard football fanzones but designed to be truly welcoming for older football fans.
• They are completely free to enter and enjoy, offering a safe and friendly environment for fans to come in and have a bit of a debate about how Scotland will do in the games.
• In the spirit of true fandom, people of all ages are encouraged to watch the beautiful game at a Nanzone. 
• This community campaign follows the publication of Asda’s Togetherness Tracker, which looks at how customers and colleagues want to support their local communities. The Togetherness Tracker revealed that 60% of people surveyed think more needs to be done to combat loneliness and social isolation, with older people called out as the group most in need of support 

Further information can be found in the press release below. 

SUGGESTED INTERVIEW AND FILMING OPPORTUNITIES: 

Live or pre-record interviews from the Asda Bearsden ‘Nanzone’ in the café

Time: 13:00 – 14:00

• Interviews with an Asda representative discussing the Nanzones and how the activity is tackling social isolation and loneliness among elderly members of their local communities.
• Interviews with those older people attending at the event
• Interviews with a younger person who is bringing along their Nan/grandparent

Live or pre-record filming / photography of the ‘Nanzone’

Time: 13:00 – 14:00 

• General filming / photography of the Nanzone
• Filming / photography of Nanzone attendees (inclusive of their interactions, their reactions to the spaces and them discussing the matches)
• OBs from the Nanzone before the Scotland v Switzerland match