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Asda Kicks off ‘Nanzones’ at Bearsden for Passionate Elderly Football Fans

20/06/2024
  • Nanzone event to take place at Asda Bearsden for the Scotland v Switzerland match on Wednesday 19th June.
  • Research reveals more than 1.9 million over 65s will be watching the biggest football tournament alone this summer 
  • Asda has launched ‘Nanzones’ – the first football fanzones designed specifically to cater for the older generation

WHERE AND WHEN:  

Date: Wednesday, June 19th 

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Times: 13:00 – 14:00 (Pre-filming options)

Location: Asda Bearsden Superstore, 80 Milngavie Road, Bearsden, Glasgow, G61 2TX

WHAT:  

  • To support the nearly two million over 65s who are set to watch the football alone this summer, Asda is hosting the first ever ‘Nanzones’ across its stores. The Asda Bearsden Superstore will host a ‘Nanzone’ on the day of the Scotland v Switzerland match on the 19th June.
  • Designed to tackle social isolation and loneliness in communities using the power of sports fandom, Nanzones are football fanzones for the elderly. Just as passionate and buzzing as standard football fanzones but designed to be truly welcoming for older football fans.
  • They are completely free to enter and enjoy, offering a safe and friendly environment for fans to come in and have a bit of a debate about how Scotland will do in the games.
  • In the spirit of true fandom, people of all ages are encouraged to watch the beautiful game at a Nanzone. 
  • This community campaign follows the publication of Asda’s Togetherness Tracker, which looks at how customers and colleagues want to support their local communities. The Togetherness Tracker revealed that 60% of people surveyed think more needs to be done to combat loneliness and social isolation, with older people called out as the group most in need of support 

Further information can be found in the press release below. 

SUGGESTED INTERVIEW AND FILMING OPPORTUNITIES: 

Live or pre-record interviews from the Asda Bearsden ‘Nanzone’ in the café

Time: 13:00 – 14:00

  • Interviews with an Asda representative discussing the Nanzones and how the activity is tackling social isolation and loneliness among elderly members of their local communities.
  • Interviews with those older people attending at the event
  • Interviews with a younger person who is bringing along their Nan/grandparent

Live or pre-record filming / photography of the ‘Nanzone’

Time: 13:00 – 14:00 

  • General filming / photography of the Nanzone
  • Filming / photography of Nanzone attendees (inclusive of their interactions, their reactions to the spaces and them discussing the matches)
  • OBs from the Nanzone before the Scotland v Switzerland match 
Asda launches community zones for the 2024 Euros. To celebrate the launch of the Euros 2024 and ahead of the first Scotland game on Friday, Asda is launching community initiatives for older people. Community Champion at Asda Maryhill, Ryan Rooney, has organised an event with a local church group, at Blairdardie, Drumchapel, bringing together some older people in the community. Picture shows; Stan McAllen and Billy Harkness, Contact Details: Ryan Rooney – Asda Maryhill Community Champion – 07584311780 Bronagh Kelly – Morrow Communications – 07462775449 (off site) Picture by John Young / YoungMedia.co.uk

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