GLOBAL drinks company Brown-Forman which owns Benriach Distillery, located in north Speyside, has secured its first whisky deal with supermarket giant Waitrose & Partners.
Whisky lovers will be able to purchase the creative distillery’s new Original Ten, which encapsulates the signature smooth and multilayered character of Benriach, across 175 Waitrose stores throughout the UK.
This follows Benriach’s recent unveiling of its new distinctive flavour-forward portfolio of
Single Malts and a new look inspired by the distillery’s creative heritage. Known for its long-standing tradition of distilling classic, peated and triple distilled whisky and a vast eclectic cask inventory sourced from around the world, artistically crafted by Master Blender Dr. Rachel Barrie and her team.
Matured for at least ten years in bourbon barrels, sherry casks and virgin oak, The Original Ten encompases layers of luscious orchard fruit, sumptuous honeyed malt and toasted oak, all interwoven with a subtle trace of smoke and is now available in Waitrose stores at £38.00.
As part of this partnership, a virtual tasting with Dr. Rachel Barrie, Master Blender at Benriach, will be held online for Waitrose and Partners customers on the 23rd of June at 8pm.
Over 120 years since it was established, Benriach is also soon to unveil its first official visitor centre to the public, allowing visitors from around the world to explore this Speyside whisky gem.
Danny Whelan, Benriach customer marketing manager, said: “This is a great moment for this eclectic Speyside distillery as it makes its supermarket debut with its signature 10 year old Single Malt.
“Now both the whisky curious and whisky aficionados alike can buy Benriach Original Ten in Waitrose stores throughout the UK and enjoy this flavoursome whisky from a hidden Speyside gem known for creating some of the richest, most multi-layered whiskies in Speyside.”
