WITH increased interest in rare whisky bottles as an investment and signs of an unsustainable ‘bubble’ developing around one of the most popular releases of recent times, a whisky broker has launched the first-ever comprehensive guide to help educate budding investors.
The 80-pageWhisky Bottle Investment Guide has been created by prominent UK whisky broker Mark Littler to ‘cut through the hyperbole and bust some of the whisky investment myths’ that have developed around the rare whisky bottle market in recent years – a market which has seen bottles being sold for more than £1 million and a relatively recent bottle rising in value by almost 5,000% in just six years.
The first-of-its-kind Whisky Bottle Investment Guide introduces new investors to the fundamentals of the whisky market, its history, the basics of Indexes, where to find data for market analysis and how
perceptions of whisky have changed.
It also explores in detail the crucial difference between vintage and modern bottles, with Littler highlighting how some rare modern bottles have seen an unsustainable ‘stratospheric change in value’. As part of research for a forthcoming Collectors And Investment Report that looks at specific whisky bottles, which is to be released next week, Littler reveals how one relatively recent bottle of The Macallan has risen in value by almost 5,000% in just six years, suggesting a bubble is developing around that sought-after release.
Whisky expert Blair Bowman, who has written about the risks of investing in whisky recently, has welcomed the guide as an ideal reference point for anyone considering buying bottles, describing it as ‘incredibly comprehensive’.
Some key insights from Littler’s Whisky Bottle Investment Guide include:
- Understanding the risk in investing in modern bottles and spotting ‘bubbles’ around certain sought-after bottles
- Knowing how to differentiate between different whisky indexes and find relevant data
- Learning how to beat the bots and bottle flippers to avoid overpaying for bottles
The risk of making misguided investments
Littler, who specialises in the valuation, sale and acquisition of rare whisky bottles and also casks, hit the headlines in 2020 when he helped 28-year-old Matthew Robson secure a deposit for a house following the sale of a collection of The Macallan for £44,000.
Commenting on the launch of the Whisky Bottle Investment Guide and his forthcoming Collectors And Investment Reports, he said: “While many people prefer of course to drink their whisky, there’s no doubt that the industry is making more products designed specifically to appeal to the collector and investor. This has led to bottles of rare whisky becoming one of the most popular and accessible luxury investments in recent years.
“During our research, we’ve seen stratospheric change in value around some modern releases that is unsustainable, with signs of a bubble developing around a bottle of The Macallan that has risen 5000% in value in just six years.
“The problem is that there has been very little in-depth and practical education around this topic despite how prevalent it is. At the same time, there has been a lot of hype around investing in rare whisky bottles and this, together with the lack of education, puts collectors and investors at risk of making misguided investments.
“It’s our belief that helping collectors and investors to understand every aspect of the industry and market is the best way that we can help them to make a decision. And so this guide was born. The Whisky Bottle Investment Guide provides investors, for the first time, with all of the essential must-know information they need to help them make a savvy investment in rare whisky bottles.
“Our forthcoming Collectors And Investment Reports willlook at specific and prized rare bottles and what the historic returns have been for each whisky and the likelihood that the growth seen previously will continue.”
Whisky expert Blair Bowman, who has written recently about the risks around whisky investment, said: “Mark has created an incredibly comprehensive guide on investing in whisky bottles. It is ideal for someone looking to start building a collection or for someone who already has a large collection. Mark’s guide breaks down the key factors to consider when buying bottles and is an excellent reference for anyone looking to learn more about building a whisky collection.”
