Glenmorangie Highland single malt Scotch whisky’s “stylish and grounded” brand campaign, headlined by Harrison Ford, has outshone the competition to win a prestigious gold accolade at the Scottish Design Awards. Praising Once Upon a Time in Scotland for its authentic approach and witty tone, judges handed the campaign their top award in the Design Excellence category.
Released earlier in 2025, Glenmorangie’s campaign takes an irreverent, sideways look at traditional whisky advertising. Directed by Joel Edgerton, it tells the story of Ford reluctantly shooting a film in the Highlands for the brand. Despite his many misgivings, Ford is eventually won over by Glenmorangie’s whisky, its craft and the people who make it.
At the Scottish Design Awards on 25th June, which celebrate the best of Scotland’s design and creativity, the campaign was hailed as best in class. Judges said of Once Upon a Time in Scotland: “It pokes fun at itself with Scotch whisky tropes and Harrison Ford being himself – a match made in heaven. It is stylish and grounded.”
Glenmorangie President and CEO Caspar MacRae said: “Once Upon a Time in Scotland sets out to tell Glenmorangie’s authentic story in a fresh and witty way – and we are so pleased that our brand campaign has resonated with judges at the Scottish Design Awards. It has been truly inspirational to work with a talent such as Harrison Ford to showcase Glenmorangie, the world’s most highly awarded Highland single malt. We hope that this campaign will continue to amuse and delight whisky drinkers around the world for a long time to come.”
To watch Once Upon A Time In Scotland, visit www.youtube.com/@glenmorangie
