New entity to command €1 billion in retail sales across Europe.
Crosta Mollica and European Pizza Group have announced a merger, forming what they describe as one of Europe’s largest pizza businesses. The combined entity is projected to achieve EUR 1 billion in retail sales. This move brings together Crosta Mollica, which is described as one of Europe’s fastest-growing food brands, with European Pizza Group, known for its Wagner and Buitoni pizza brands.
David Milner, currently Chairman of Crosta Mollica, will assume the role of Group CEO for the newly merged entity. Tom Sirett will continue as CEO of Crosta Mollica, while Matthias Casanova will remain CEO of European Pizza Group.
Crosta Mollica intends to maintain its significant growth trajectory, which has seen its retail sales triple from EUR 90 million to EUR 270 million since January 2024, when David Milner and Tom Sirett joined the company.
You Might Also Like:
European Pizza Group has also seen accelerated growth following its spin-out from Nestlé in September 2023. Its Wagner and Buitoni brands are noted for consistently gaining market share across 10 core European markets. These brands are supported by significant manufacturing operations located in Italy and Germany.
The combined group will continue to be backed by the existing shareholders of both entities, including PAI, Perwyn, Nestlé, and management.
