A fresh name in the world of luxury cookies and cookie pies is creating a stir across the UK. DoughGirl, the brainchild of Emma and Stuart—entrepreneurs also behind The Chuckling Cheese Company—officially launched in January 2025. The brand was born out of Emma’s passion for baking and a shared mission to provide food enthusiasts with the most indulgent sweet treats.
DoughGirl made an immediate impact by offering gourmet, bakery-fresh cookies and deep-filled cookie pie slices. Their creations quickly won over dessert lovers on social media, with viral TikTok videos showcasing their oozing chocolate fillings and inventive flavour combinations leading to overnight sell-outs.
With demand surging, Emma and Stuart swiftly expanded DoughGirl’s operations. In March 2025, just two months after launching, they began converting their existing warehouse into a dedicated bakery to accommodate the flood of orders. This significant investment ensures they can scale production while maintaining their hallmark quality and freshness.
Building on their TikTok success, DoughGirl is preparing to elevate their presence with the launch of their official e-commerce website, doughgirl.co.uk, on Friday, 25 April 2025 (with early access available on Thursday, 24 April for subscribers). The website will allow customers across the UK to easily browse and purchase their favourite treats, including deluxe cookies, signature cookie pies, and exclusive online-only offerings.
DoughGirl’s meteoric rise is only the beginning. With strategic investments in place, the brand plans to expand its product range, increase production capacity, and reach even more customers nationwide. Their ambition is clear: to become the UK’s leading destination for premium handcrafted cookies and cookie pies.
As they gear up for their website launch later this month, fans can expect even more delectable creations, limited-edition flavours, and the same freshly baked indulgence that has captivated social media.
🚀 Follow DoughGirl on TikTok, Facebook, and Instagram (@DoughGirlUK) or visit doughgirl.co.uk to sign up for early access! 🍪✨
