The 6th hole on day two of the Genesis Scottish Open at The Renaissance Club on July 12, 2024 in North Berwick, United Kingdom. (Photo by Octavio Passos/Getty Images)

Eden Mill extends ‘Official Gin’ partnership with Genesis Scottish Open through 2026

Facebook
LinkedIn
X
Union Media
Join Our Newsletter
Why? Free to subscribe, no paywall, daily business news digest.

Following a successful partnership in 2024, independent distiller Eden Mill has today announced a two-year extension to their deal with the Genesis Scottish Open which will see them continue as the ‘Official Gin’ of the tournament for the 2025 and 2026 events.

Held at the prestigious Renaissance Club just outside North Berwick, the stunning location is set in 300 beautiful acres along the Firth of Forth on Scotland’s world-famous “Golf Coast”.

Held from the 9 – 13 July, the tournament will welcome some of the biggest names in golf, including Rory McIlroy, Justin Rose, Matt Fitzpatrick, Collin Morikawa and last year’s champion, Scotland’s very own Robert MacIntyre.

Event signage at the fifth green during day two of the Genesis Scottish Open at The Renaissance Club on July 12, 2024 in North Berwick, Scotland. (Photo by Harry How/Getty Images)

Originating from the Home of Golf, Eden Mill recently revealed a new look for one of their core products, Golf Gin, which is now distilled using botanicals foraged from the hallowed Old Course at St Andrews.

At the Eden Mill Gin Bar near the sixth hole, the brand will be helping fans get into the swing of things with a delicious G&Tee and their popular pink expression, Love Gin, will also be available in a spritz serve, paired with pink grapefruit soda and fresh raspberries.

Commenting on the partnership, Rennie Donaldson, Chief Executive Officer at Eden Mill, said: “The Genesis Scottish Open is a standout event in the golfing calendar and we are delighted to continue our partnership for a further two years.

From our distillery in St Andrews to the imminent opening of the new visitor centre and foraging botanicals from the Old Course for our Golf Gin, we have a truly authentic connection to the sport and are focused on bringing Eden Mill to even more golf fans around the world.”

Rory Colville, Genesis Scottish Open Championship Director, added: “The Genesis Scottish Open continues to go from strength to strength, with an incredibly strong field of players matched by impressive staging that is befitting of a Rolex Series event.

Rory McIlroy of Northern Ireland tees off on the sixth hole during day one of the Genesis Scottish Open at The Renaissance Club on July 11, 2024 in North Berwick, Scotland (Photo by Andrew Redington/Getty Images)

“We are always on the lookout for partners that can further elevate the fan experience and Eden Mill’s excellent range of gins and on-site activations are doing just that. We’re delighted that they will be partnering with us for the next two editions of the tournament.” 

Eden Mill’s new distillery became operational in April, with both gin and single malt whisky now being distilled on-site.

“Their visitor centre will open its doors to the public in August and will offer a range of gin and whisky experiences to guests, as well as a top-floor cocktail bar, an extensive retail space and a golf simulator to enable visitors to stay and play.

Related stories

Popcorn Kitchen and Craft Gin Club unveil perfect snack & spirit pairings for June
Caorunn Gin Paints Glasgow Red Ahead of World Gin Day!
Ben Lomond Gin releases limited-edition gin to celebrate The 153rd Open
Eden Mill refreshes core range gins with brand-new bottle & label
Eden Mill tees-up partnership with The Links Diary
Eden Mill secures first-ever UK-wide listing with Waitrose

Other stories from Larder

Subscribe to our daily newsletter

Why? Free to subscribe, no paywall, daily business news digest.