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Edinburgh company to provide quintessentially British cream teas and Pimms

The Parsley Box Wimbledon Experience

FOLLOWING the success of Afternoon Tea for Two for the Queen’s Platinum Jubilee, Edinburgh-based company Parsley Box, the direct-to-consumer provider of ready meals focused on the over 65s, has again partnered with a range of iconic British brands and the Daily Mail to create a unique Cream Tea for Two with Pimms package to enjoy during the Wimbledon fortnight.

The relationship the Daily Mail has been hugely successful combining innovative products and exclusive offers to engage readers of a similar demographic. Parsley Box hopes to continue to build on the relationship which is now established and create other products where both the Daily Mail and Parsley Box can benefit.

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This will be the second offer of this kind following the highly successful and early sell through of the 4000 Jubilee Tea for Two. The Jubilee offer demonstrated clearly that Parsley Box customers are keen to purchase other products beyond ready meals from the company’s website and other channels. Whilst the Jubilee package was limited to 4000, the Cream Tea for Two and its variants will be unlimited in volume.

Priced at £14.95 and on sale from 25 June until 9 July, the Cream Tea for Two is to be marketed exclusively to Daily Mail customers through MyMail portal of the Daily Mail Newspaper. Parsley Box customers will enjoy their own variant of the package which include Belvoir Raspberry lemonade or Sipsmith gin and tonic, Island Bakery Lemon Melt biscuits and Parsley Box Millionaire’s Shortbread and retail at £13.95 to £16.95 and will be sold by Parsley Box directly.

CEO of Parsley Box, Kevin Dorren said:

“Innovation and key partnerships with the likes of the Daily Mail and iconic brands is a key part of the strategy to drive incremental revenues, order frequency and average order value over time.”

We were delighted with the success of the Jubilee package and hope that the Wimbledon package will be even more successful. We are continuously building a relationship and trust with our customers and with the right products our customers will use the Parsley Box channel for other relevant categories. Our plan includes offering a wider range of relevant goods to our customers which they have demonstrated that they are keen to enjoy.”

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