Building on the successful launch of its Chef’s Choice Chipping & Roasting Potato, Fresh Direct, the UK’s leading specialist foodservice fresh produce provider, has added two new premium products, Chef’s Choice Salad Potatoes and Chef’s Choice Baking Potatoes, selected to deliver exceptional taste and consistency all year round.
Chef’s Choice Potatoes are selected from premium British varieties, the Salad Potatoes deliver a fresh, vibrant flavour and a smooth, waxy skin – perfect for salads and light dishes, while Chef’s Choice Baking Potatoes are generously sized, delivering a light, fluffy interior and a crisp, golden skin – the ultimate choice for perfect jacket potatoes.
This premium range has been developed in collaboration with industry-leading producer Linwood Crops. Following extensive trials and taste tests, the partners have identified the exact specification for the very best tasting potato, exclusively distributed by Fresh Direct for foodservice.
Potatoes are a cornerstone of the dining experience, and these varieties have been selected by chefs, for chefs to deliver taste, consistency, and quality. After harvest, Linwood ensures strict store conditioning management and regular on-farm testing. Only the pick of the crop from selected UK growers makes the cut.
Each batch undergoes rigorous checks for starch and sugar levels, dry matter content, and most importantly, a sample from every load is cooked to guarantee perfect performance for chipping, roasting, and baking.
“Potatoes are an integral part of the menu,” says Ian Nottage, Head of Food Development at Fresh Direct. “Our Chef’s Choice range has been rigorously tested by chefs, for chefs – and the results have been phenomenal. These potatoes will make a real difference in kitchens across the UK.
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“These potatoes provide the quality and consistency that chefs need to ensure that they create perfect dishes every single time.”
British-grown and available year-round, Chef’s Choice potatoes come in distinctive recyclable packaging, ensuring sustainability alongside quality.
