Holyrood Distillery reports strong export growth as mid-year sales already exceed that of 2023 by 15%.
The independent distillery’s international success is set to continue with an exclusive import and distribution partnership with Dutch brand High Spirits.
The partnership marks a significant milestone in Holyrood’s mission to share its super-premium Scottish spirits globally, leveraging its unique urban location and innovative approach to distilling.
Currently exporting to 15 overseas markets, Holyrood Distillery plans to expand to an additional 10 markets by early 2025.
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Sales Director at Holyrood Distillery, Giancarlo Bianchi, said: “It’s an exciting time for Holyrood Distillery as we announce our partnership with High Spirits and begin distribution of our full spirits portfolio throughout the Netherlands.
“High Spirits is a young, independent supplier, with a small yet dynamic team who are experts in identifying the best-suited independent retailers for brands.
“Our priority is to identify the ideal export partners to tell our unique story, get liquid on lips and support our full portfolio of super-premium and innovative Scottish spirits, and we believe that High Spirits is the perfect partner to do just that.
“Despite challenging market conditions, Holyrood Distillery continues to see strong international growth and thanks to the unique characteristics of the liquid, our urban location and innovative approach we’ve already exceeded last year’s export volume.”
High Spirits is a Netherlands-based specialist supplier to the off-trade that works with a network of independent specialist retailers across the country.
The launch of Holyrood Distillery’s full spirits portfolio will officially commence with a series of tastings from the 6th–8th of September, stopping off at various locations around the Netherlands.
Each shop will stock Holyrood Distillery’s full spirit portfolio, which includes Height of Arrows gin, Elizabeth Yard sherry cask rum, and single malt whiskies – Ambir and Embra.
Giancarlo’s appointment as Sales Director earlier this year has been pivotal for Holyrood’s overseas sales.
He joined the urban distillery after 13 years at Penderyn Distillery in Wales where he latterly held the position of Director of Sales and Marketing.
Founded in 2019, Holyrood Distillery is dedicated to producing spirits that are truly worthy of Scotland’s capital city and its proud past as a centre of brewing and distilling.
In October 2023, the urban distillery launched its inaugural single malt, Arrival, one of the first single malt whiskies produced in Edinburgh in a century.
For further information on the full product range and newsletter subscription, visit https://holyrooddistillery.co.uk/
