Peroni Nastro Azzurro has launched a nationwide Christmas promotion giving pub customers the chance to win personalised limited-edition glassware.
The Pull A Peroni campaign began on 1 November, with festive activity planned across more than 3,000 hospitality venues throughout the UK.
Customers buying a pint of Peroni at participating pubs can scan a QR code on their glass, enter their details and pull a virtual Christmas cracker.
Winners will be able to personalise two limited-edition Peroni glasses with names or messages, with one intended for themselves and the other for a friend. The glasses will then be delivered in an oversized Christmas cracker.
The promotion has been designed around the role pubs play in festive social occasions, including after-work drinks, family gatherings and seasonal catch-ups with friends.
Alongside the nationwide competition, Peroni will host additional events at selected venues during November and December.
The Oyster Shed in London will hold a festive event in partnership with Young’s on 25 November, featuring seasonal decorations and personalised glass engraving.
On 27 November, The George in London will host a similar activation with Greene King. The venue’s 40-foot Christmas tree will also form part of the event.
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Harry’s Bar in Newcastle will follow on 3 December, combining festive decorations and glass engraving with live music.
The activity forms part of a wider seasonal campaign from Asahi UK, which is supporting Peroni across pubs, restaurants, retailers and wholesalers during the Christmas trading period.
Availability will vary between venues, and customers should check the promotion’s full terms and conditions before entering.
