September stands as a pivotal month in the fine foods calendar, marked by a series of influential culinary events.
During this time, retailers meticulously review and refresh their category fixtures and food aisles, aiming to differentiate themselves from competitors.
Simultaneously, brand owners seize the opportunity to showcase their latest innovations, from range extensions to comprehensive brand overhauls.
This September, RealFoods unveils a significant brand revamp, introducing a stylishly informal yet fresh packaging redesign.
Subscribe to our daily newsletter
Why? Free to subscribe, no paywall, daily business news digest.
The update aims to simplify the organic message and reaffirm the company’s commitment to the joy of real food, addressing historical barriers to organic appreciation in the UK.
RealFoods, renowned for sourcing inspiring foods from artisanal suppliers, is launching an array of enticing additions:
- Giant crackers
- Balsamic glaze
- Anchovy-free puttanesca sauce
- Vegan Bolognese sauce
- Cherry red and yellow passata
- An extensive 8-strong pasta portfolio
Charles Redfern, RealFoods founder, said: “At the very heart of our story is a steely resolve to curate amazing yet convenient products that are also good to the planet.
“Unfortunately, whilst large swathes of the world are enjoying record organic sales, here in the UK the organic debate has stalled, allowing ‘halfway house’ movements like regenerative farming to find their voice.
“By simplifying our ‘great food appreciation’ messaging whilst reaffirming our sustainable pledges, we seek to re- legitimise the potential for a pro-active UK organic food movement.
“At the same time, we recognise that in the kitchen and at the dining room table, many consumers don’t want to be bludgeoned by ethical concerns; they simply want to appreciate the joy of real foods.”
The brand refresh comes at a crucial time, with 57% of all calories consumed in the UK coming from ultra-processed foods.
However, recent data shows encouraging growth in organic kitchen cupboard essentials among younger demographics.
This group, having faced the uncertainties of COVID, is now committed to healthier living without compromising on taste.
RealFoods’ brand update seeks to bridge the gap between ethical consumption and culinary enjoyment. By emphasising the joy of real food alongside their sustainable practices, the company hopes to appeal to a broader audience and reignite interest in organic products.
As the fine foods industry gathers for September’s showcase events, RealFoods’ refreshed brand and expanded product range position the company at the forefront of the organic movement.
Their approach, balancing ethical considerations with the simple pleasure of good food, may well set a new standard for organic brands in the UK market.
For more information, visit: organicorealfoods.com
