Scottish salmon, famed for its strength in swimming against the current, is making waves on the world export stage. Newly released data from HMRC reveals that exports of Scottish salmon to the United States have more than doubled in 2025, overcoming the turbulence created by tariffs and bolstering the industry’s record-breaking streak.
Annual global exports of Scottish salmon are now on track to reach £1 billion for the first time, having soared 23% year-on-year to £528 million in the first half of 2025. This remarkable growth, driven by strong demand from North America, China and Taiwan, has offset a notable dip in the French market and set the stage to eclipse last year’s all-time high of £844 million in annual sales.
As reported in the Times, Tavish Scott, chief executive of Salmon Scotland, highlighted the US as a standout market: “Sales into the US were up 110% to £190 million in the first six months of 2025.” However, he also cited ongoing concerns about trade barriers: “Tariffs remain a significant barrier, costing the sector an estimated £30 million each year. Removing these tariffs would open up even greater opportunities for exporters and help secure long-term growth for Scottish salmon. Both the UK and Scottish governments acknowledge the potential for continued sustainable growth, and with the right support we can sustain thousands of jobs and thriving coastal communities.”
Despite the transatlantic surge, France retained its status as the most valuable export market for Scottish salmon, with £200 million in sales during the first half of 2025 – though this represents a 23% decline on the previous year. The UK domestic market continues to be a powerhouse, valued at approximately £1.5 billion annually. The Scottish salmon sector directly employs 2,500 people and supports an estimated further 10,000 jobs across the country.
Kirsty McNeill, the Scotland Office minister, praised the industry’s enduring reputation: “Salmon is one of the jewels in the crown of Scotland’s world-class produce and these new figures underline its global reputation for unrivalled quality.”
However, environmental and animal welfare campaigners continue to scrutinise the fish farming industry, raising concerns about the impact on local ecosystems and fish welfare. In response, Salmon Scotland reported that survival rates in the first half of 2025 exceeded 99% – the highest since reporting began in 2018.
This surge in global demand and historic export performance highlights the dynamism of Scottish salmon producers, who continue to navigate challenging trade waters and sustain thriving coastal communities throughout Scotland.
