Scottish start-up liquor club launches premium cocktail brand

07/01/2022
Braw Liquor Club has launched across the UK offering premium cocktails for any occasion

BRAW Liquor Club, a brand-new Scottish start-up, has launched across the UK offering premium cocktails for any occasion. 

The luxurious range consists of two pre-blended classic cocktails in a size of your choice, each with a contemporary and Scottish twist and the first of its kind from the West Coast. The cocktails are hand-crafted and sustainably made with ingredients sourced locally. Customers can exclusively order online via their website.

Customers can choose from whisky or gin-based cocktails – a modern twist on the Old Fashioned created using a Scottish Speyside Whisky paired with Sea Tangle from the East Neuk of Fife as well as The Bramble – a blend of fine Scottish Gin from Royal Deeside with lemon squeezed in Cumbernauld, blackberries and with Gooseberry to add sweet and sour notes. 

Braw Liquor Club was born in the Isle of Bute during lockdown by Elizabeth Mackirdy who returned to her hometown after living in London. 

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This is Elizabeth’s first foray into the drinks industry after +10 years in Fashion Buying for department stores such as Selfridges, Fenwick and House of Fraser. She felt that there was a gap in the market for a premium cocktail brand with a twist. Building on her skill set and working through the creative process to carve out a brand identity that is unique to the market, Braw Liquor Club was born. Elizabeth commented: 

“I couldn’t find a Scottish cocktail brand that was using Scottish ingredients with transparency, being mindful of their processes and branded in a contemporary way. The idea of creating one was an exciting opportunity, yet completely out of my comfort zone. Over the past year I have mixed many drinks and pushed myself to figure out each and every stage of development, from trademarks, sitting my personal licence and finally receiving the first batch through production.”

All blends are vegan friendly, dairy free, gluten free with no allergens. Each order comes in recyclable packaging including a coaster which includes the company’s contemporary branding which represents the Scottish landscape, hills and sea, alongside a thank you card including all ingredients and serving suggestion. Each bottle is hand numbered and part of a limited batch.

Visit the Braw Liquor Club website at www.brawliquorclub.com for further info.

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