Glasgow’s Silverburn has welcomed a record 16.5 million visits over the past year, marking 2025 as its busiest year to date and underlining its status as Scotland’s leading shopping and leisure destination.
The figure represents a 10 per cent increase on 2024, with a particularly strong end to the year seeing footfall rise by 20 per cent during the key pre-Christmas trading week. The milestone comes as more shoppers choose Silverburn for everything from fashion and food to leisure and socialising.
Over the past year, guests have seen a host of new brands open their doors at Silverburn including Bershka, Hollister, Pull & Bear, Stradivarius, HARIBO, Wingstop, H Beauty, Black Sheep Coffee, Jo Malone and King Pins. Just this week, Haus of Pilates was named as Silverburn’s newest store, with more new brands set to open throughout the year.
In the past three years alone, Silverburn has transformed its retail mix, moving from a 20 per cent vacancy rate to near full occupancy. Its growth highlights the continued appeal of physical shopping when it is combined with great brands, places to eat and drink, and experiences that give people reasons to visit, spend time and come back again.
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David Pierotti, General Manager at Silverburn, said: “Welcoming more than 16 million visits in a single year is a huge achievement and really reflects the role Silverburn plays in the lives of people across Glasgow and beyond.
“We’ve focused on creating a place where people want to spend time, whether that’s shopping, meeting friends, eating out or enjoying new leisure experiences and it’s fantastic to see that resonate so strongly with our guests.”
The record-breaking year follows a run of national recognition for Silverburn. It was named Glasgow’s Best Performing Large Business at the Glasgow Business Awards, named as ‘Retail Destination of the Year’ at the 2025 SCEPTRE Awards and also picked up ‘Asset Management Initiative of the Year’ at the REVO Awards, capping off a standout year for the destination.
