Sky is enhancing the concert experience for its customers by introducing exclusive VIP lounges at major UK arenas.
The latest addition to this network of premium spaces is set to open at Glasgow’s OVO Hydro this weekend.
This follows successful launches at venues in Leeds, Birmingham, London, Belfast, and Manchester, which have already welcomed over 100,000 Sky customers.
The Sky VIP program, accessible through the MySky app, offers loyal customers exclusive rewards and experiences.
Subscribe to our daily newsletter
Why? Free to subscribe, no paywall, daily business news digest.
Sky customers with tickets to OVO Hydro events can now apply for access to the new VIP lounge on a first-come, first-served basis via the app.
The OVO Hydro Sky VIP lounge provides a range of benefits, including a dedicated entrance, private relaxation area, food and drink offerings, and access to merchandise.
This premium space is designed to make guests feel special and offer a more comfortable pre-show environment.
To secure lounge passes, Sky customers with OVO Hydro tickets can simply head to the Sky VIP section in the My Sky app and apply.
Helen Kloepfer, Director of Sky VIP commented: “We’re thrilled to announce the new Sky VIP lounge at OVO Hydro, as part of the roll-out of the lounges at some of the biggest and best live entertainment venues across the UK.
“We look forward to welcoming Sky customers to the Sky VIP lounge to enjoy the VIP treatment.”
Ross Easton, Head of Commercial at OVO Hydro commented: “We’re delighted to introduce the Sky VIP Lounge to the OVO Hydro. Sky’s creation of a unique, cutting-edge space within our venue, highlights our shared values of innovation and excellence.
“This addition not only reinforces our ongoing investment in world-class facilities but also promises an unparalleled experience for our guests, further cementing the OVO Hydro’s status as a leading destination for entertainment.”